Brazilian-American Fashion Association - industry

Opera Group Opens Boutique in SoHo, New York

Thu, 06 Mar 2008 11:00:41 -0500

Fashion designer Sueli Costa is proud to announce the opening of her first New York swimwear, lingerie and accessories boutique in trendy SoHo, on March 14^th, 2008 from 4pm-7pm. Inside you will find beautiful, unique, and intricately detailed designs offered by the following lines: Opera Swimwear, Opera Lingerie, Opera by Sueli Costa and Bossa Beach Swimwear, the juniors line designed by young designer Gabriela Pires.

Fashion Inspires Cross Cultural Collaboration

Wed, 05 Mar 2008 12:59:18 -0500

On February 24^th, a tripartite agreement was signed between the Council of International Fashion Designers (USA), Council of Fashion Designers (United Arab Emirates) and Fashion Pakistan, establishing common collaboration and commitment among those entities aiming to benefit not only designers, but also other players involved in the fashion industry. Their goal is to encourage the collaboration of talents and the sharing of key market information and ideologies.

Couromoda Launches First Off Price Venture in Brazil

Tue, 19 Feb 2008 13:20:42 -0500

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Couromoda is launching a new business venture with the off price concept, and since this retail strategy has not been used in Brazil before, it has brought tremendous expectation to consumers.

Textile Industry Alarming Pollution

Mon, 28 Jan 2008 17:50:37 -0500

The TRUTH Behind Standard Cotton Textile Production Methods

Cotton is the world’s most widely used fiber for textiles... and why not? It is easily grown, and then re-grown. It is durable, comfortable, washable and wearable. It’s what our favorite t-shirts and jeans are made of. It is the fashion world’s equivalent to “comfort food”. But- is it possible that one of our most basic indulgences is also one of our most blatant environmental violations?

Valentino's Farewell

Mon, 28 Jan 2008 12:15:10 -0500

[Portugues]

Valentino becomes a legend reaching 75 years old and celebrating the 45th anniversary of his successful career. He leaves behind numerous fans worldwide, including myself, feeling a deep sadness on losing a fashion idol. The farewell couture runway show took place in the Rodin Museum, Paris, last January 23^rd. An audience of about 700 people, including fashion editors, supermodels, actresses, and international trendsetters gave an standing ovation in his honor. Because of his achievements, a documentary is being produced about his life and career - Valentino: The Last Emperor

Retrospective 2007: Sustainable Fashion is Here to Stay!

Fri, 21 Dec 2007 11:58:31 -0500

[Português]

The year of 2007 confirmed Sustainable Fashion not as a trend, but as our future! New brands keep coming and are eager to advocate more participation and consciousness and in opposition to the stereotypical superficial and alienating type of fashions. Besides that, traditional names are now giving their contributions in efforts toward social and ecologically responsible business practices.

WWF Deeper Luxury Report

Fri, 30 Nov 2007 10:30:09 -0500

[Portugues]

The report highlights that many luxury consumers are part of an affluent, global elite that is increasingly well educated and concerned about social and environmental issues. These consumers use luxury products as a symbol of success. The definition of success and the way it is perceived by others is changing. Increasingly, successful people want the brands they use to reflect their concerns and aspirations for a better world. This is true not only in Western luxury markets, but, increasingly, amongst the affluent middle classes of Asia, Latin America and Eastern Europe.

Bamboo Textiles- A Natural Fiber?

Thu, 29 Nov 2007 19:37:22 -0500

[Português]

Is it possible to produce a natural textile fiber made of bamboo? A lot of people get really excited about it, but some experts are doubtful. Let’s see what Chemical Engineer and Director of BambuSC (Bamboo Association, SC, Brazil), Hans-Jürgen Kleine has to say about that matter.

“All kinds of ‘bamboo fabric’ are fraud because they cannot be made of a bamboo natural fiber as will be explained below.

Innovative 100% Eco-friendly Fabric is Available!

Tue, 27 Nov 2007 12:28:44 -0500

[Português]

Designer Caio Von Vogt

A Brazilian born with German ancestry, designer Caio Von Vogt is the creator of a fabric that is 100% ecological- a true innovation in the fashion industry. Differently from currently produced bamboo fabric, the Ecovogt is 100% made of natural fibers and is not harmful.

After a 6 year research on fabrics and patterns, Caio found out about the jute fiber in 1998. Jute fiber is made of a plant from the Amazon, also called Liberian fiber. He had to convince Companhia Têxtil Castanhal, a non fashion textile company, to produce the fabric. At that time, it was difficult because there was no consumers for the new product, but Caio’s passion and the potential market he envisioned was enough to persuade the company’s owners.

Sustainable Fashion

Tue, 27 Nov 2007 09:20:50 -0500

[Portugues]

Pet Fashion Week in Tokyo

Fri, 09 Nov 2007 05:57:45 -0500

The world’s largest pet industry runway show is going to Japan!

New York, NY – Pet Fashion Week NY has partnered with TBS (Tokyo Broadcasting Systems) to present the first PFW Runway Shows and Buyer Reception in Japan. The event will take place during the New Year Dog Party at Tokyo Big Sight, January 12th and 13th, 2008.

Eco-Chic Fashion: Green is the New Black

Thu, 25 Oct 2007 23:41:01 -0400

What kind of style can you wear and still be a strong advocate of the eco-friendly sustainable fashion? From the radical rustic adventurer to the refined socialite... It is all in, and it is all green!

ORGANIC FASHION - Get into it!

Tue, 11 Sep 2007 16:02:14 -0400

“Organic.�? What was once a term most frequently applied to your veggies at the supermarket now applies to a more exciting part of your life… Fashion! While organic fashion might seem like a trend only sought by the affluent granola-eaters, there are many reasons why this concept in fashion should be important to everyone. Have you ever considered that the same harsh chemicals you try to avoid while buying organic products are kin to the treatments used in cotton cultivation, dyeing, and finishing?

Outsourcing Jeans Production

Wed, 29 Aug 2007 08:10:51 -0400

Jeans: the fashion staple in every closet. The uniform of the human race. The identity of new generations and the nostalgia of generations past. The world’s obsession with denim and its products promises that demand will remain robust for years to come. In fact, denim fabric exports grew at a rate of 5% annually for the years of 01-05, topping out at a whopping $4.3 billion in world denim exports in 2005. The US denim fabric industry once dominated world production,

Havaianas Strategic Plans for The US and The 2008 Collection

Fri, 27 Jul 2007 14:51:22 -0400

[Portugues]

During the SwimShow 2008, the President of Alpargatas USA, Elaine Sugimura and their Vice President, Glen Lagerstrom gave us an exclusive interview talking about the company's plan for the most famous Brazilian flip flops, Havaianas Sandals, for the US market.