Brazilian-American Fashion Association - English

Carolina Brasil Presents Cleopatra 2008 Swimwear Collection

Wed, 07 May 2008 10:42:14 -0400

On 04/03/2008, Carolina Brasil presented her new Cleopatra 2008 collection at Mansion in Miami Beach. The show was one to be called dramatic. A huge crowd filled with excitement was there to witness a show with amazing swimear and real snakes!

Recycle Your T-Shirts in Style

Mon, 28 Apr 2008 12:46:51 -0400

A fresh take on recycling is coming to Barneys New York stores this spring. The iconic, upscale retailer is partnering with Sundance Channel (which is kicking off Season 2 of its "The Green" block of eco-themed content) and stylish green fashion line Loomstate in an initiative that begun April 13.

First Eco Demi-Couture Eveningwear Collection Produced in Brazil by Pelli Cha

Tue, 08 Apr 2008 19:52:04 -0400

The first and only eco-friendly, demi-couture eveningwear fashion designer, Lindsey Pelliccia, showcases Pelli Cha; her premiere collection of eveningwear fashions made exclusively of natural fabrics and produced in a sustainable way during the 10th Annual Miami Fashion Week®. Pelliccia is the first among four designers in the Eveningwear Showcase to present her collection Friday, April 11th at 8:30 p.m. in Miami’s Wynwood Arts District.

Making Your Cellphone More Fashionable

Fri, 29 Feb 2008 09:49:59 -0500

BRAMFSA and Spiritus Mundi Group Announce Partnership

[Português]

Spiritus Mundi, the Brazilian leading company in mobile systems and marketing, announces partnership with the Brazilian-American Fashion Association (BRAMFSA) to deliver fashion news to users of the interactive mobile portal MobTour©.

Fashion news, beauty, style tips, great deals and much more will be at the touch of your finger tips and available instantly wherever you go, compiled by BRAMFSA. This innovative service will be available initially in Brazil begining March 2008.

For advertising opportunities on our fashion, beauty and style channel, please contact ads@bramfsa.org.

Fashion&Style

Mon, 23 Jul 2007 12:55:00 -0400

[Portugues]

Men’s Spring Trends 2008

Tue, 29 Apr 2008 19:04:38 -0400

HIGHLIGHTS:

Blue is cool, and hot for Spring!
Flower power!
Everything from Rag and Bone, Michael Bastian and Duckie Brown.
The shinny suits from Moschino are a must.
CK jumpsuits
The all white look inspiration with bright colors.
The Burberry Prosum collection is very inspiring.

Jacket trends for the fashion forward guy:

Jackets will keep you warm when the sun goes down at the Hampton's, or when you have a barbecue party at a rooftop in Soho.
You can also play with a suede jacket, not jeans though. It has to have a casual look without being too sporty.
The Bottega Veneta’s Spring jackets are the prefect example - you can zip the zipper off when things get hot. Lol!

Jacket trends for the more conservative professional:

The classic trench coat is the right piece to invest your money on. Look for trenches with a fitted silhouette and a modern finishing. Just because is a classic piece you don't have to look old.
A high-end zip up jacket is perfect for a Spring day at the office - wear with a shirt and tie.

Shirt/Sweater trends for the fashion forward GUY:

Worn with leather shoes, polos or button downs, and a classic cardigan. Mix and match colors and textures. It is preppy with an edgy feel to it!
Check the Marc Jacobs cardigans out. Perfect for Spring days - you will be right on the trends.

Shirt/Sweater trends for the more conservative professional:

Stick with the classic brands in this case. There is no time for errors. The good news is that these brands are now offering slim fit shirts, excess fabric is dated.
Make sure that you will look good when taking your suit jacket off, although shot sleeves shirts are not allowed.
Spring allows you to play with colors and ties. Push the envelope - it is Springtime!

Pants trends for the fashion forward:

Pants rolled-up
Prints,
Pattern
Bright colors –several options

Pants trends for the more conservative professional:

Light gray
The fit should not be so skinny.
Different shades of navy blue, lighter tones – blue is a big trend for Spring.
No pleats!

Shoe/Accessory trends for the fashion forward:

Sneakers, sneakers, and sneakers. Formal clothing items worn along with them are, and still hot!
Play with colors and materials/fabrics.
Havaianas of course!
Silk scarves

Shoe/Accessory trends for the more conservative professional:

Pocket squares are back, however try to dress down a little when wearing them - a suit and shirt without a tie would be perfect.
The way you fold them has changed though.

Rosemount Australian Fashion Week

Mon, 28 Apr 2008 13:10:26 -0400

With the international recognition of Australia and the Asia Pacific’s fashion industry steadily increasing for more than a decade now, Rosemount Australian Fashion Week (RAFW) event organisers, IMG Fashion, is expecting a powerful international presence.

Men's Trends on Jeans Wear

Mon, 31 Mar 2008 10:18:31 -0400

Men's Trends on Jeans Wear

Typically worn slim to very skinny, black jeans have been a street favorite this season and have remained a major denim theme on the runway. Whether dressed up or down, this is a versatile trend with solid staying power
With the recent opening of the Billionaire Boys Club and Ice Cream Boutique in NYC, the streets of Soho were packed young guys wearing their signature denim lines. Guys were strutting their stuff in the "ice cream running dog" jean in orange, white and even glow-in-the-dark versions! A great new graphic treatment for denim that can run through fall and into spring!
Moving away from summer’s slouchy silhouettes, fall denims present a clean tailored line. From fabric manufacturers to runway collections, the key aspects are: deep indigo hues, flat and pressed finish, and sharp sculpted cuts. Dressed up with a crisp shirt, or down with casual sneakers, it’s a look with endless potential.
Men’s jeans have been getting skinnier and skinnier to the point where they are getting tight like tights! Washes are varied, from black and dark to light and bleached. From the runway and the red carpet to the street, one thing is for sure; these jeans are so snug they fit like a glove!
Denim moves from slim to baggy in a variety of dark washes
Full legs are scrunched at the ankle
Subtle cross-hatching adds discreet texture
Mercerized Shine
Polished Flat Front
Super Dark Washes

by Bruno Lima
Contributor Writer

Read complete article: Trends on Jeans Wear

Women’s Trends on Jeans Wear

Mon, 31 Mar 2008 10:05:55 -0400

Women’s Trends on Jeans Wear

A high waist adds sophistication to denim pants - takes its inspiration straight from the 1970s. It is one of the hottest looks in denim right now. Appearing in both spring and fall collections this year it's evident that these jeans are, like their waistline, on the up and up
Denim shorts are incorporated into the wardrobe again – worn with opaque hosiery, denim shorts with tights are a casual and fun way to combine several trends into one look.
Along with classic indigos, gray denim reigns confidently this fall. Washing and bleaching yield hues ranging from pale gray to lead. Brushed cottons and stretch assure comfort as well as cool edge.
After seasons of bright colors, for Fall 08/09, dark denim reappears as a chic look for denim. Tailored and structured - sophisticated approach. With the flexibility to go from day to night, black and dark washes create linear appeal and is the perfect modern look.
Dress-up denim
Stovepipe versions are tailored for a polished look
Ultra slim styles have discreet zipper details
Minimal Pocket Details
Stacked Waist
Discreet Hardware

by Bruno Lima
Contributor Writer

Read complete article: Trends on Jeans Wear

Eco-Friendly Evening Wear Gowns

Thu, 27 Mar 2008 09:31:55 -0400

Our affiliated member, designer Lindsey Pelli Cha Pelliccia is excited to bring you an exclusive line of eco-friendly demi couture evening wear. She is a first-generation Italian American whose heritage has influenced her young contemporary and classy-chic style. The line is made exclusively of natural fabrics, produced in a sustainable way. The textiles are made in small artisanal communities, and are then dyed using natural and non-polluting processes.

Lindsey comes from a long line of woodworkers, painters and seamstresses. While the art of dressmaking is becoming a thing of the past, she has vivid memories of her mother and her grandmothers making clothes for her family. As a child she sewed with them, and as a teenager she began experimenting with her own designs.

Trends on Jeans Wear

Sat, 15 Mar 2008 09:15:00 -0400

A new fashion season has just started again. The upcoming season is full of new trends, shapes, proportions, and colors - enough ingredients to bring a completely fresh direction into the fashion world. After several fashion weeks throughout the world, fashion editors, buyers, merchandisers, and trend-setters are ready to "impose" and present to the consumer the next biggest trends for the future season. Despite the fact that every season an innovative direction in fashion is proposed, denim still extremely solid, keeping its fashion reputation intact. Recently, the New York Post ran an article talking about the end of the $300 denim jean. Right after, The New York Times featured an article titled "When Price is the Allure," referring to the luxury market and its high prices fashion products. As far as the denim market is concerned, which direction is the correct one? According to The New York Times reporter, “The answer is both – and everything in between”. Morevoer, the well-know trend forecast website WGSN has noted, “The appeal of denim is so universal and remains so strong that, instead of the predicted slowdown, the market just seems to be righting itself”. Los Angeles and Europe are the trend-setters locations for denim with brands that have strong concepts, always presenting something original for denim aficionados. These brands are coming out with new trends, such as the high waist, the wide leg, or an interesting color treatment - metallic detailing and a black and grey focus. In addition, they are proposing a more sophisticated fit for urban jeans wear. Denim is part of the world’s history and it is never dated. Denim is modern, and lately, went through a lot of transformations, becoming a luxury item too. Needless to say that it is extremely commercial, and again, it will go big next season.

GUESS by Marciano Goes Green

Fri, 14 Mar 2008 13:26:10 -0400

Famous for its cutting edge fashion denim-wear and unforgettable advertising campaigns, GUESS by Marciano, will be introducing the GUESS GREEN program with offerings of organic cotton garments for men and women. Starting in April of 2008, the environmentally conscious consumer can reduce their own Carbon Footprint through the power of shopping at GUESS stores.

Opera Group Opens Boutique in SoHo, New York

Thu, 06 Mar 2008 11:00:41 -0500

Fashion designer Sueli Costa is proud to announce the opening of her first New York swimwear, lingerie and accessories boutique in trendy SoHo, on March 14^th, 2008 from 4pm-7pm. Inside you will find beautiful, unique, and intricately detailed designs offered by the following lines: Opera Swimwear, Opera Lingerie, Opera by Sueli Costa and Bossa Beach Swimwear, the juniors line designed by young designer Gabriela Pires.

Fashion Inspires Cross Cultural Collaboration

Wed, 05 Mar 2008 12:59:18 -0500

On February 24^th, a tripartite agreement was signed between the Council of International Fashion Designers (USA), Council of Fashion Designers (United Arab Emirates) and Fashion Pakistan, establishing common collaboration and commitment among those entities aiming to benefit not only designers, but also other players involved in the fashion industry. Their goal is to encourage the collaboration of talents and the sharing of key market information and ideologies.

FutureFashion Show 2008

Fri, 29 Feb 2008 09:34:52 -0500

Before the official opening of New York Fashion Week, on the evening of January 31 in the elegant sophistication of New York's Gotham Hall, two dozen internationally-recognized designers displayed their latest creations to a waiting high-powered audience at the Earth Pledge eco-fashion show FutureFashion. With fabric supplied by Hemp Industries Association (HIA) member EnviroTextiles, designers like Donatella Versace, Behnaz Sarafpour, Ralph Lauren, Donna Karan International, Isabel Toledo and Doo Ri wove their magic with everything from hemp/organic cotton jersey knits to hemp/silk charmeuse.

Hemp, long known as a sustainable, practical fabric to the eco-set, has found a new home with top couture designers – and they are taking hemp clothing from enviro-niche to the glamour and bright lights of the runway.

Calvin Klein and Donatella Versace used hemp fabrics in some of their designs at the show as well. The FutureFashion collection will be on display from February 1 - 21 in the windows of Barneys New York at their flagship store on Madison Avenue and 61st Street. FutureFashion is an eco-conscious fashion event started in 2005 by Earth Pledge, a non-profit organization which promotes sustainable development and originated as a United Nations committee. The Earth Pledge event was sponsored by Barneys New York, Pure & Natural and Lexus Hybrid Living.

The HIA estimates that the North American retail market for hemp textiles and fabrics exceeded $100 million in 2007 and is growing around 10% per year, about the same rate as the general hemp market. Hemp is better for the environment because it does not require pesticides and improves soil quality. Unfortunately, makers of hemp clothing must import their raw materials from overseas because U.S. farmers are not allowed to grow industrial hemp. The DEA wrongfully considers hemp to be a drug crop under their interpretation of the Controlled Substances Act (CSA), even though drug varieties of Cannabis are significantly different from oilseed and fiber varieties (industrial hemp). The industrial varieties are low in THC and high in CBD, making them useless as a recreational drug.

Source Hemp Industries Association

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