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Rio Fashion Week Spring-Summer/08 Kicks Off

English | shows, fairs & expos

Rio Fashion Week Celebrates Pan-American Culture

The integrative spirit among the Americas, driven by the 2007 Pan-American Games - a real hit in Rio by now - takes over Marina da Gloria and permeates Fashion Rio. At the Rio de Janeiro official Brazilian fashion event organized by Firjan (The Rio de Janeiro Industry Federation), the focus is not quite on sports but on pan-American culture - theme of this Spring-Summer edition held from June 3rd to 8th 2007. Having pan-American cultures as this edition's theme, a research was conducted
on textures and graphic symbols of various indigenous tribes of the Americas providing a common and unified visual identity in bold colors like green, red, orange, blue and purple. That's what Rio Fashion Week Summer/08 is all about - pan-American fashion inspired by our most beautiful primitive cultures! For runway pictures click here.
 
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