FirstLook 2007 The Annual Internet and Multichannel Event
Submitted by bramfsa on Sat, 2007-01-27 03:59.
Florida | Seminars & Workshops
FirstLook 2007, the annual Internet and multichannel event will happen at the Gaylord Palms Resort in Orlando, FL, January 31-February 2, 2007.
FirstLook 2007 is future-focused, bringing together Internet and multichannel retailers and service-providers for a look into the key issues you will face in the coming years and the innovations that will help grow your business. This year’s event features the most impressive content we’ve ever offered at FirstLook, speakers on the cutting edge of e-commerce and multi-channel, and the biggest and best names in the industry in attendance. FirstLook speakers will discuss how you can identify and plan for site innovations that will keep you competitive—and we’ll also explore how to get your IT colleagues to share the vision for these changes. In addition, we’ll discuss the future of online marketing and merchandising. On FirstLook’s second day, we feature Phil Terry who will lead in-depth discussions into best practices in online customer experience and put attendee websites through actual user testing labs.
Members of the Executive and Honorary Committee will represent our association on this event. For inquiries, please contact bramfsa@bramfsa.org For more details visit www.shop.org/firstlook07
AGENDA
2007-01-31 01:00
2007-02-02 23:59
US/Eastern
FirstLook 2007, the annual Internet and multichannel event will happen at the Gaylord Palms Resort in Orlando, FL, January 31-February 2, 2007.
FirstLook 2007 is future-focused, bringing together Internet and multichannel retailers and service-providers for a look into the key issues you will face in the coming years and the innovations that will help grow your business. This year’s event features the most impressive content we’ve ever offered at FirstLook, speakers on the cutting edge of e-commerce and multi-channel, and the biggest and best names in the industry in attendance. FirstLook speakers will discuss how you can identify and plan for site innovations that will keep you competitive—and we’ll also explore how to get your IT colleagues to share the vision for these changes. In addition, we’ll discuss the future of online marketing and merchandising. On FirstLook’s second day, we feature Phil Terry who will lead in-depth discussions into best practices in online customer experience and put attendee websites through actual user testing labs.
Members of the Executive and Honorary Committee will represent our association on this event. For inquiries, please contact bramfsa@bramfsa.org For more details visit www.shop.org/firstlook07
AGENDA
Wednesday January 31, 2007 – First Look 2007 Opens
Time | Session/Activity | Location |
8:30 am-5:00 pm | ARTS Service-Oriented Architecture Boot Camp (recommended for IT professionals only) | Orange Blossom Ballroom |
4:30-5:30 pm | FirstLook eHoliday Results Presentation Reception (invitation-only) | Sun 4-5 |
| 5:30-7:30 pm | Expo Hall Grand Opening/Kickoff Reception | Exhibit Hall - Sun Ballroom A-D |
Thursday February 1, 2007 – Steps to Innovate
Time | Session/Activity | Location |
| 7:30-8:45 am | Breakfast | Exhibit Hall - Sun Ballroom A-D |
| 8:45-9:00 am | Welcome: Scott Silverman, Executive Director and Elaine Rubin, Chairman of the Board, Shop.org | Osceola Ballroom |
| 9:00-10:00 am | Keynote: Mike Ullman, Chairman and CEO, JC Penney, Rob Schmults, Vice President Sporting Goods Business Management, GSI Commerce | Osceola Ballroom |
| 10:00-10:30 am | Networking Break | Exhibit Hall - Sun Ballroom A-D |
10:30-10:35 am | Session Introduction: Yahoo | Osceola Ballroom |
| 10:35 -11:30 am | Ecommerce and IT VP Panel: Moderated by Joan Broughton, VP of Content and Education, Shop.org -- and featuring: Brian Elliott and Michael Schaffer from Alibris, | Osceola Ballroom |
| 11:30 am -12:45 pm | Lunch | Exhibit Hall - Sun Ballroom A-D |
12:45-2:00 pm | General Session: The Future of Online Marketing and E-commerce Moderated by Patti Freeman Evans, Senior Analyst JupiterResearch -- and featuring:
| Osceola Ballroom |
| 2:00-2:45 pm | Break | Exhibit Hall - Sun Ballroom A-D |
| 2:45-4:25 pm | General Session: The Future of Online Marketing and E-commerce Moderated by Patti Freeman Evans, Senior Analyst JupiterResearch -- and featuring:
| Osceola Ballroom |
| 4:30-5:00 pm | Meet The Speakers: The speakers who participated in the general sessions will be available for questions in an intimate round table environment. | Exhibit Hall - Sun Ballroom A-D |
| 5:00-6:00 pm | Newcomers Reception | Osceola 1-2 |
| 7:00-9:30 pm | FirstLook Reception and Dinner | Piazza/ South Beach Pool Area |
Friday February 2, 2007 – Customer Experience Day with Phil Terry, CEO Creative Good
| Time | Session/Activity | Location | |
| 7:30 - 8:30 am | |||
| Osceola Ballroom | |||
| Osceola Ballroom | |||
| 9:45-10:30 am | Networking Break | Exhibit Hall - Sun Ballroom A-D | |
| 10:30 - 10:35 am | Session Introduction: Optimost | Osceola Ballroom | |
| 10:35-12:00 pm | Senior Executive Panel and Discussion: Focus on customer-centric business design. This session will be moderated by Phil Terry, CEO, Creative Good and include Matthew Gutermuth, President & CEO of GroceryWorks, Shawn Budde, SVP, Customer Experience, Capital One, and Katie Geminder, Head of Product Development, Facebook. | Osceola Ballroom | |
| 12:00-1:15 pm | Lunch | Exhibit Hall - Sun Ballroom A-D | |
| 1:15-2:45 pm | Customer Reviews of Company Websites: For the first time, actual customers will take part in live usability testing. Featuring Pete Maher, Senior Consulting Director, Creative Good. | Osceola Ballroom | |
| 2:45 - 3:00 pm | Networking Break | Exhibit Hall - Sun Ballroom A-D | |
| 3:00 - 4:00 pm | Live Analysis of Websites: Phil Terry will critique attendee web sites | Osceola Ballroom | |
| 4:00-5:00 pm | Closing Reception | Osceola 1-3 |
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