brunolima

SUMMARY

Highly motivated, extremely creative, fashion savvy, results-driven business development professional with 15 years of international experience developing and creating new business opportunities (design, sales, marketing & branding) for important apparel, footwear and accessories companies in the fashion industry.

PROFESSIONAL EXPERIENCE

OUT MAGAZINE, NYC 09/06-PRESENT
CONTRIBUTING FASHION ASSOCIATE
• Assistant to the Fashion & Style Director as well as the Senior Market Editor
• Styled editorials, attended brainstorming meetings, market previews meetings and fashion shows
• Presented projects with new ideas and concepts for fashion editorials,
• Researched trends and up-and-coming designers/labels
• Developed contacts and relationships with publicist, stylist and photographers
• Credit on Out magazine’s masthead for 12 months

OAKLEY BRAZIL LTDA., SAO PAULO, BRAZIL 09/02-12/05
BUSINESS UNIT MANAGER / BRAND MANAGER
• Oversaw business start-up and directed nationwide business development and sales efforts
• Directed the Apparel, Accessories, and Footwear business, managing a budget of US$12 million
• Generated annual sales of US$20 million in four years; Exceeding the company’s goals by 125%
• Planned the budget, strategic and marketing plan of each business unit.
• Managed the design team and sales team (4 regional managers and 16 sales representatives)
• Attended international strategic meetings at Oakley’s headquarters four times a year
• Coordinated events such as, fashion shows, parties, and sales meetings
• Worldwide Apparel Brand Manager of the Year – 2005 (Oakley International Sales Meeting Convention 2006)
• Worldwide Footwear Brand Manager of the Year – 2004 (Oakley International Sales Meeting Convention 2005)

AZALEIA S.A – TEXTILES DIVISION, SAO PAULO, BRAZIL 04/00-09/02
GROUP PRODUCT MANAGER
• Directed and approved all product lines for Group Azaleia’s brands which included apparel & accessories
• Planned the strategic and marketing plan for the Apparel division
• Introduced new product lines; Upgraded and expanded existing lines generating significant revenue growth
• Researched international trends on site trips to important fashion centers in the world
• Managed a team of four product and graphic designers

UMBRO INTL. – TEXTILES DIVISION, SAO PAULO, BRAZIL 09/96-04/00
HEAD FASHION DESIGNER
• Supervised the development of all product lines for the soccer teams sponsored by Umbro
• Introduced and designed the men’s and women’s lifestyle collection
• Managed the design and development department
• Created trend reports for the sales team

OCEAN TROPICAL - TEXTILE DIVISION, SAO PAULO, BRAZIL 08/95-08/96
GRAPHIC DESIGNER
• Assisted directly the head fashion designers
• Designed all the graphics applications for Pakalolo, Body for Sure and O’Neill
• Designed catalog covers, booklets and folders

HARD SPORTS LTDA., SAO PAULO, BRAZIL 09/93-09/95
DESIGNER
• Assisted directly the fashion designer
• Supervised design and development department
• Promoted product line

LVMH GROUP – DONNA KARAN INTERNATIONAL, NYC 09/07-12/07
MEN’S DESIGN DEPT. INTERN
• Participated in the design process – from concept to line presentation to marketing & sales
• Designed pieces to be developed and presented at executive meetings
• Attended executive group meetings
• Presented market and trend reports to the Men’s Design team

GUCCI GROUP – YVES SAINT LAURENT, NYC 06/07-08/07
BUYING INTERN
• Assisted the Menswear buyer, having full responsibility for the menswear sales binders
• Participated in YSL´s Market Week as a Sales Representative selling the line to accounts such as Saks, Jeffrey New York, and Fred Segal.
• Created trend reports for the sales team

EDUCATION

FASHION INSTITUTE OF TECHNOLOGY, NYC, NY 12/07
Masters Degree in Global Fashion Management

UNIVERSITY ANHEMBI - MORUMBI, SAO PAULO, BRAZIL 12/00
Masters Degree in Fashion Business

ARMANDO ALVARES PENTEADO UNIVERSITY, SAO PAULO, BRAZIL 12/93
Bachelor’s degree in Industrial Design and Graphic Communications

LANGUAGE

Fluent Portuguese, English, and Spanish

COMPUTER SKILS

PC (Corel Draw/Word/Excel/Internet Explorer/Outlook Express); and Mac (Freehand/Photoshop/Illustrator)

SPECIALIZED SKILLS

Personal stylist in New York City, having my work featured in a well-known magazine. Portfolio available under request.

CONTINUING EDUCATION

Columbia University - First Annual Retail & Luxury Goods Conference, 2007
New York University - Events Marketing, 2006
FIT - Fashion Styling, Photography, Sales Floor Merchandising Power Tactics, Retail Speak: How and to Whom Fashion Products Get Sold, 2006
Parsons School of Art - PR and the Runway, 2006
Business School São Paulo - Product Management, 2002
SENAC - Fashion History, Fashion Styling, Packaging Tech and Practice, 2000
Pan-American School of Arts - Arts and Communications extension course, 1989