FEVEST 2007 - The Brazilian Lingerie Fair

[Portugues]
Fevest 2007 Runway
Photo by Petterson Barroso

FEVEST, the largest lingerie fair in Latin America (“Feira Brasileira de Moda Íntima” ), is held each year in Nova Friburgo (two hour drive from Rio de Janeiro, Brazil). In its 15th year, the 2007 edition took place from August 7-10. As the biggest tradeshow in this segment in Brazil, organizers expect to draw 1,500 buyers, generating a R$30 million (approximately US$15 million) annual trading volume. This amount  also contributes to the development of the local economy. From two to three thousand job opportunities are generated by the setting up of the fair, and after the event a 30% increase in temporary hiring is expected to meet the demand of orders received during the fair.

FEVEST, Created in 1992 to highlight the potential of the Nova Friburgo and Region Intimate Wear Complex, FEVEST today is an event that sets style trends for the entire Brazilian market and is focused on entrepreneurs, buyers, sellers and organizations related to the textile industry.

"BRAZILIANNESS"
This year’s theme is “Brazilianness” – to celebrate the quality, strength and

importance of the Brazilian textile industry, which is currently facing tough competition in the internal market from imported products.

TOP QUALITY MERCHANDISE
The Fashion Council has recently created a quality program with a Seal of Origin and Quality to develop  awareness of the importance of maintaining high quality standards. That is an encouragement for top quality manufacturers and an essential guarantee for buyers. 

The Seal will have two categories to cover a greater number of companies: The Four-Star Level will evaluate the items compliance in accordance  with label legislation, size conformity according to the measurement table and visual analysis of defects in stitching. The Five-Star Level (in addition to the four-star requirements) will cover aspects of composition and the durability of the raw materials used to make the piece.

TREND FORUM
The Forum is unique among Brazilian fairs and was created in line with the main international fairs of the sector, such as the Lyon Fair and the Première Vision, which takes place in Paris.

NOVA FRIBURGO AND REGION INTIMATE WEAR COMPLEX
The regional complex has around 900 companies located in the cities of Nova Friburgo, Cordeiro, Cantagalo, Bom Jardim, Duas Barras and Macuco. Together they provide over 20 thousand jobs and produce around 114 million pieces a year, roughly 25% of the national output. Due to these numbers, Nova Friburgo has become the Brazilian lingerie capital and a national benchmark in the intimate wear sector, a sign of the development of small and medium industries in Brazil.