 |
Celebrated Brazilian swimwear designer Mirla Sabino unveiled the Cruise 2008 collection of her ANK swimwear line Friday night at Mercedes-Benz Fashion Week Miami Swim.
The 7pm show, presented by Nivea Body Good-bye Cellulite, was delayed as the eager audience filled the Beachway tent at the historic Raleigh hotel. Editors from Sports Illustrated, Fitness, Teen Vogue, Elle, Marie Claire, InStyle, Shape, Self and Ocean Drive were in front row attendance. This season, Sabino’s beautiful collection reflected the natural essence of Brazil. |
| Camila Quaresma wears ANK by Mirla Sabino |
For RUNWAY PICTURES, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
Mirla Sabino's 2008 Most Anticipated Swimwear Collections |
In an effort to create a great swimming suit outside Brazil; "Brazilian powerhouse" Mirla Sabino used her “carioca” beach roots to fine tune the style of her garments to enhance the best features and bring out the glamour of the women of different nations.
After 3 years of ever-increasing notoriety, ANK will launch its 2008 collection at the Mercedes-Benz Fashion Week Miami Swim Shows with an anticipated runway show. The show will take place on Friday, July 13th, 2007 at 7 pm in the Beachway tent at the Raleigh Hotel.
This will be the second year ANK has participated in IMG’S runway event, where ANK’s 3rd collection will be introduced with its sophisticated line and its unique styles that can be found in stores throughout 8 countries, including the Victoria Secret catalogue, and at their retail stores all over the United States.
Once again, ANK delivers a collection of swim and resort wear with delicate and daring prints, refined accessories and one of a kind pieces with the sophistication and versatility that allows women to have fun while feeling like a million bucks.
In addition to ANK, Mirla Sabino has also continued being the exclusive distributor for Agua de Coco swimwear to the international markets. For the past 5 years, Agua de Coco by Mirla Sabino has increasingly gained the loyalty of many customers through its bold prints and one of a kind design and is exclusively distributed in numerous countries throughout the world.
This year, Mirla Sabino will also be introducing Hope to the US market. Hope has been a well established swim wear and lingerie brand name in 18 countries worldwide for over 40 years; and now it will finally be available to the US market with its young mix-and-match looks and young styles.
ANK, Agua de Coco and HOPE’s 2008 collections will be exhibited from July 11th thru July 15th at the Miami Swim Show 2008, Booth # 349 at the Miami Beach Convention Center
For video, pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
For Mirla Sabino's after party sponsored by Nivea click here.
Say “Hello Bikini!” with NIVEA and ANK by Mirla Sabino |
Beach bodies never looked better at Mercedes-Benz Fashion Week Miami Swim Shows, as NIVEA Good-bye Cellulite—a breakthrough product sensation—sponsors Miami Fashion Week 2007. NIVEA Good-bye Cellulite is also the exclusive sponsor of ANK by Mirla Sabino, a sizzling Brazilian swimwear designer. Her work was showcased on the cover of Sports Illustrated 2006. “We are excited to be a part of Miami Fashion Week 2007,” said Nicolas Maurer, Beiersdorf. “Women worldwide are greeting the bikini season with open arms thanks to NIVEA Good-bye Cellulite, the number-one-selling hand and body product on the market. We are thrilled to be working with the premiere fashion event in Miami, and with Mirla Sabino, whose swimwear line is one of the most highly anticipated shows of Fashion Week.” Cool Off in the NIVEA Cabana Guests can unwind in NIVEA’s “Good-Bye Cellulite, Hello Bikini” Cabana, a relaxing oasis complete with luxurious lounge chairs, sandy dunes, mini palm trees and an oversized mister to keep guests cool. Toss around the NIVEA beach balls, enjoy an ice-cold water or just relax in this refreshing retreat. The NIVEA Cabana will be open to the press and VIPs July 10-14, from 10 a.m. – 10 p.m. daily. On the Beachway with ANK Making waves on beaches worldwide, Mirla Sabino’s ANK swimwear collection is one of the hottest tickets at Fashion Week. NIVEA will be on the Beachway—and backstage—with ANK on Friday, July 13 at 7 p.m. as the show’s main sponsor. NIVEA is also hosting the ANK afterparty at the Raleigh Hotel Penthouse 9:30 p.m. The “Hello Bikini” theme will reflect the unique designs of ANK swimwear; guests can enjoy beach-themed music and food in the Raleigh ’s open-air room and terrace. For video, pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
The Mercedes-Benz Fashion Week Miami Swim Shows 2008 opened with a high note! Coveted Brazilian swimwear brand Rosa Cha, from celebrity designer Amir Slama, kicked the party off! Backstage, in an exclusive interview, he talked about the new 2008 collection and his new challenges as a designer and a fashion enterpreneur.
 Rosa Cha 2008 Collection |
Slama told us about his passions of history, art and culture and how his new 2008 collection called Movements, was brought to life. The collection was inspired on cultural and artistic movements that fueled the Brazilian Tropicalia in the late sixties. It shows an an ecletic mixture of decadent Dadaism, Surrealism, and Concrete Poetry (sometimes referred to as visual poetry). The original touch of updated retro appeal, makes this collection unique, as a piece of art itself. The informal modeling showed 12 looks, "just a little taste of the 2008 collection" that will be fully presented during New York Fashion Week Summer 2008 in September. According to Slama his biggest challenge is to recreate every six months, "there is no established success, rather a road to be built every day." His brand is working for worldwide recognition and the conquest of Asian market is crucial. His new investments are aimed towards Japan and China, but "slowly and step by step." |
As Slama already has the skills of the master fashion designers that have been in the fashion industry for decades, his passion of serious research to feed his inspiration, has given him the respect of a haute couture swimwear designer and his success should be here to stay for decades also. Congratulations to Amir for his new 2008 collection!
For RUNWAY PICTURES, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
Rosa Cha Launches Its 2008 Splashy Swimwear Collection |
| Rosa Cha 2008 Collection | “Sun King” Amir Slama is scheduled to launch his splashy swimwear label Rosa Cha at the Mercedes-Benz Fashion Week Miami Swim Shows with a special event. This is the third time that the label has participated in IMG’S runway event, which takes place during the swim industry’s annual trade show in Miami, Florida. Rosa Cha will unveil the Resort 2008 swimwear collection on Wednesday, June 11th, 2007 at 6:00 pm in the Pool Deck tent at the Raleigh hotel. Instead of a traditional runway show, designer Amir Slama will host a party for buyers, press, and industry VIP’S, which includes informal modeling, a DJ and cocktails to celebrate the Rosa Cha Swimwear 2008 collection. |
Known for making a splash catwalk with outrageous collections, the most notable models, and theatrical sets, Rosa Cha will hold a traditional runway show with the next fashion week in New York for Spring 2008.
For over fifteen years, the Brazilian label Rosa Cha has been coveted by models, celebrities and jet-setters alike for its highly styled collection of swim, resort and ready to wear. Renowned as the “Sun King” by the industry, designer Amir Slama has transformed casual beachwear with intricate silhouettes, luxurious fabrics, original prints and couture-minded embellishments.
Currently, Rosa Cha has over twenty-two stores in Brazil, as well as stores in St. Tropez, Portugal, Miami and Lisbon. The collection can also be found at 380 multi-brand boutiques in Brazil and at 120 international high-end stores.
For video, pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
A Nod to Old Hollywood Glamour for the New Millenium |
Hundreds of Miami VIPs, style-makers and celebrities rocked to the music of Superb Records as models showed off their tanned and toned bodies in playful, colorful looks that were perfect for a day at the beach or a jet-set jaunt in St. Tropez. The looks brought to mind the glamorous Parisian, American and Italian cinema starlets of the 60’s, with a hint of 70’s and 80's and the modern elements of the new Millennium. Graphic bold prints, delicious colors and sexy silhouettes flowed seamlessly together to give the collection a unique feel.
Guests received amazing gift bags overflowing with Smashbox makeup and OPI nail polishes. A veritable who’s who of celebrities, socialites and industry VIP’s, toasted the new line including: socialite and model, Kim Kardashian; Miami “It-Boy”, Ariel Stein; Chutney Ross, daughter of Diana Ross; actor and supermodel Tyson Beckford; Miami’s nightlife queen, Ingrid Casares; rapper, DJ Clue; Los Angeles socialite, Samantha Pressley; Latin pop recording artist, Ana Christina; and stylist and fashion critic, Robert Verdi. After the show, designer Shay Todd and partner and husband Shiro Gutzie, a successful Hollywood music and film producer, had an intimate dinner with friends at Social Miami at the Sagamore Hotel. The celebration moved to uber-exclusive Mokai, where the festivities lasted until the early hours of the morning. Superstar celebrities Ken Paves, hairstylist to the stars and Miami music producer, Scott Storch, attended Mokai for the Shay Todd party.
Shay Todd, along with partner and husband Shiro Gutzie, have been dressing Hollywood ’s elite in exotically seductive designs for the past six years. At the 2005 MTV Video Music Awards Eva Longoria donned Shay Todd’s ballet pink one-piece ruffle swimsuit. Shay Todd also designed the slinky black swimsuit Paris Hilton wore in the infamous Carl’s Jr. commercial that was deemed “too hot for TV.”
For video, pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
Partnership with Cia.Maritima Sets Stage for U.S. Debut of 2008 Collection |
DHL, the world’s leading global express delivery and logistics company, has partnered with Cia.Maritima, Brazil’s largest producer of high-end beachwear, for the U.S. debut of the label’s 2008 collection during the Mercedes-Benz Fashion Week Miami Swim Shows.
DHL will provide its international delivery and logistics expertise to transport Cia.Maritima’s collection, which designer Benny Rosset debuted during Sao Paulo Fashion Week in June, from Brazil to Miami in time for its U.S. runway show debut on Wednesday, July 11th.
DHL staff will also be on hand throughout the production with DHL “delivery men” removing the runway cover immediately before the start of show.
“We are delighted to be working with DHL for our Miami show,” said Benny Rosset, founder and designer of Cia.Maritima. “Our goal is to bring the Sao Paulo experience to Miami, and this requires a partner who is trusted, experienced and reliable working under tight timelines. DHL is just the partner we need to deliver all the elements of a true Brazilian fashion experience at our first Miami show.”
“DHL’s partnership with Cia.Maritima demonstrates how DHL is uniquely positioned to serve the international needs of the fashion industry,” said Karen Jones, Senior Vice President, Corporate & Marketing Communications, DHL Express. “South American brands have become increasingly popular in the U.S. , and transporting these international designs into the U.S. with speed, accuracy and care is vital to their success here.”
The partnership is the latest initiative in DHL’s multi-platform program to serve the unique needs of the fashion, apparel and retail industries. In January 2007, DHL became the Official Express Carrier and Logistics Provider of IMG Fashion’s U.S.-based fashion events. The relationship with IMG includes sponsorship of Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami.
In addition to sharing its delivery and logistics expertise, DHL, together with Cuca Fresca, the award-winning super premium brand of cachaça (sugar cane rum) used in caipirinhas, and Havaianas, the popular Brazilian sandal brand, is co-hosting an invitation-only afterparty for Cia.Maritima. The party, to be held in The Penthouse of The Raleigh Hotel in Miami Beach, will offer guests an added taste of Brazilian culture, featuring Brazilian music, South American delicacies, DHL Mango Caipirinhas and other Cuca Fresca cocktails.
BRAZILIAN FASHION INDUSTRY
From denims and dresses to swimsuits and flip-flops, the Brazilian fashion industry is making a name for itself by gaining solid footing in some of the most prestigious catwalks in London , Paris and New York. Brazil is already the world’s second largest denim fabric producer, third largest knitted fabrics producer and fifth largest apparel producer, a trend that has grown steadily in the past few years.
According to the World Trade Organization, Brazil ’s textile exports have skyrocketed by more than 47 percent in the first half of the decade. In 2006, Brazil ’s textile exports totaled over $2 billion, a 33.6 percent increase compared to 2003. Nearly a quarter of all exports go to the United States, Brazil ’s second largest export partner in the category behind Argentina. More than 30,000 companies make up the industry’s productive chain with revenues totaling more than $25 billion in 2003.
UNIQUE SERVICES FOR FASHION
Because of its leadership position in Asia, Europe and Central and South America, DHL has resources in place worldwide to serve markets vital to the fashion industry.
In the U.S. , dedicated DHL fashion staff in New York City offer services tailored to the industry such as sample room management, consolidation services and international vendor management. While DHL consolidation sweeps services combine shipments and reduce the number of consignments for DHL customers, DHL’s Import Express service allows fashion clients to navigate customs and government shipping regulations while ensuring critical deliveries arrive on time. With Import Express, shipments are handled by DHL from pickup outside the U.S. to delivery in the U.S. , with all tracking, invoicing and single-currency payment through DHL.
DHL continues to expand its leading international services targeted to the fashion sector, most recently increasing its overnight door-to-door service from Asia with five additional flights to New York City.
ABOUT CIA.MARITIMA
Considered the hottest and most sought after swimwear line in Brazil, Cia.Maritima was launched by Benny Rosset in 1990. Cia.Maritima has become the largest producer of beachwear in its home country and one of the premier brands for the Rosset Group, Brazil ’s leading textile manufacturer.
Benny Rosset created a unique marriage in Cia.Maritima: between decades of The Rosset Group’s fabric technology and expertise and the incorporation of detailed hand-work, fine embroideries, crystal beading and intricate lace. Cia.Maritima is designed as a high-end boutique collection and is sold in better specialty and department stores.
In the U.S. , Cia.Maritima is distributed exclusively by Style West, who is staging the brand’s Miami Swim runway show. Founded by husband-and-wife team Dave and Kerri Sengstaken, Style West is a marketing and distribution company based in surf-side Oxnard, California.
For video, pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
MERCEDES-BENZ FASHION WEEK MIAMI SWIM ANNOUNCES FINAL ADDITION FOR 2008 COLLECTIONS |
Mercedes-Benz Fashion Week Miami Swim Shows announced an exciting addition to the already exceptional lineup of designers for Mercedes-Benz Fashion Week Miami Swim today. The news came Friday, when the show’s producer, global sports, entertainment and media giant IMG signed the Milan-based swimwear brand MISS BIKINI to be the sixteenth and final addition for this year’s show.
“We are proud to welcome MISS BIKINI to our roster of truly talented designers this year,” said svp of IMG Fashion, Fern Mallis. “Mercedes-Benz Fashion Week Miami Swim has become a strong platform to showcase the finest swimwear talent and designers, one which we are delighted that MISS BIKINI has chosen for its first US runway appearance. We believe that this addition represents the quality and ingenuity that people have grown to look for in this show.”
"We are very pleased to debut in Miami with the new Miss Bikini collection for 2008, composed of afro-pop inspiration mixed with luxurious materials and chic ethnic patterns," said Alessandra Piacentini, designer of the collection with her sister Francesca Piacentini. "Mercedes-Benz Fashion Week Miami Swim represents one of the summer's hottest fashion events worldwide, a perfect opportunity for Miss Bikini to continue to spread Italian talent and glamour while increasing Miss Bikini's brand awareness,” said Francesca Piacentini.
Expecting to make a bold statement as they hit the runways of Mercedes-Benz Fashion Week Miami Swim for their US debut, MISS BIKINI will be showing on July 14th at 6:00 PM in the Cabana Grande, the largest venue on site.
Mercedes-Benz Fashion Week Miami Swim will be held at Miami Beach’s historic Raleigh Hotel featuring shows by Bella Mar Swim by Jacquelyne Love, Rosa Cha, Badgley Mischka, Cia.Marítima, Xtra Life LYCRA®, DE et DR, True Religion, Red Carter, Ashley Paige, ANK by Mirla Sabino, BECCA, Shay Todd, MISS BIKINI, Zimmermann, Parke & Ronen and Jessica Simpson. Invited guests can access the three venues, the Cabana Grande, Beachway and Oasis through the event lobby at Collins Avenue at 18th Street, directly next to the hotels main entrance.
Joining title sponsor Mercedes-Benz in sponsoring the shows this season will be LYCRA®, Smashbox Cosmetics, the Greater Miami Convention & Visitors Bureau, DHL, The New AT&T, The Raleigh, Havaianas, Nivea, Sunsilk, Continental Airlines, Peroni, Vida Tequila, Imperia Vodka, Ocean Drive, California Apparel News, The Swim Journal and ULTRA HD.
For video, pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
For pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
All Week:
Mercedes-Benz welcomes Tyson Beckford as Brand Ambassador for Mercedes-Benz Fashion Week
Tuesday, July 10, 2007:
Xtra Life LYCRA® “Fits the Beach,” Oasis Hair & Makeup Tent (1:30-3:30 PM)
· LYCRA® brand is issuing an open casting call to “real” women of all shapes and sizes to stop by the Xtra Life LYCRA® “Fits the Beach” tent
· Selected women will be offered a swimsuit makeover with Bobbie Thomas, host of Style Network’s “Fashion Police” and Style Editor for NBC’s “Today
Jacquelyne Love Bella Mar Swim, Pool Deck (6:00 PM)
· Jacquelyne Love will open Mercedes-Benz Fashion Week Miami Swim with a fashion presentation and live “Beach Boys” concert featuring special guest John Stamos
Mercedes-Benz Fashion Week
· List of attendees TBA.
Wednesday, July 11, 2007:
Rosa Cha, Pool Deck (6:00 PM)
· Confirmed Celebrities: Amir Slama
· Instead of a traditional runway show, designer Amir Slama will host a party for buyers, press, and industry VIP’S, which includes informal modeling, a DJ and cocktails to celebrate the collection.
Badgley Mischka, Beachway (7:00 PM)
· Confirmed Celebrities: Mark Badgley and James Mischka
· Come see as Badgley Mischka debuts their inaugural swimwear collection
Cia.Marítima, Oasis (8:00 PM)
· After party at the Raleigh Penthouse sponsored by DHL, HAVAIANAS and CUCA FRESCA @ 930 PM
Xtra Life LYCRA® “
· “Reality Beach” continues as the LYCRA Brand® invites several makeover recipients from Xtra Life LYCRA® “Fits the Beach” to strut their new style as part of the Xtra Life LYCRA® group runway show
· 8:30 PM - Bobbie Thomas will host a cocktail hour
· 9:00 PM - Runway show will feature styles containing Xtra Life LYCRA® fabric from top designers and swimwear brands including: Hot Tuna, Karla Colletto, Red Carter, Sauvage, Be Creative, It Figures, La Perla Beachwear, Anna Club by La Perla, Sunflair, Banana Moon, BECCA, Betsey Johnson, Leilani, Juicy Couture Beach, Carmen Marc Valvo, Speedo, Andres Sarda, Rygy, Gottex, and Brette Sandler
Thursday, July 12, 2007:
DE et DR Don Eduardo et Donna Rosalia, Beachway (8:30 PM)
· Come see as they debut their very first collection in the
· Celebrities in attendance at their
True Religion, Oasis (9:00 PM)
· After party at MOKAI (
Red Carter, Cabana Grande (9:30 PM)
· Confirmed Celebrities: Chris Ciccone, Beau Beasley from CBS’s Big Brother, Robert Verdi and Cindy Taylor
Friday, July 13, 2007:
Ashley Paige, Cabana Grande (6:00 PM)
· Confirmed Celebrities: Chutney Ross, Craig David, Kim Kardashian and Aiden Turner
· Bay County Humane Society puppy (available for adoption) will be strutting it’s stuff on the runway
· After party at Prive (
ANK by Mirla Sabino, Beachway (7:00 PM)
· After party at the Raleigh Penthouse sponsored by NIVEA Good-bye Cellulite @ 930 PM
BECCA, Oasis (8:00 PM)
Shay Todd, Cabana Grande (9:00 PM)
· Celebrities to be Confirmed: Kim Kardashian, Ricky Martin, Cast of Miami Ink, Enrique Iglesias, Julio Iglesias, Jr., The Hogans, Ana Kournikova, Serena and Venus Williams
· After party at MOKAI (
Saturday, July 14, 2007 –
Smashbox Cosmetics Happy Hour, Raleigh Penthouse (5:00 PM)
Miss Bikini, Cabana Grande (6:00 PM)
· From the streets of Rome , come see as they debut their very first collection in the United States
Zimmermann, Beachway (7:00 PM)
· See as this Bondi girl brings some style from down under, for the first time at Mercedes-Benz Fashion Week Miami Swim
Parke & Ronen, Oasis (8:00 PM)
· Celebrities to be Confirmed: Sean Poolman, Tyson Beckford, Ricky Martin, the Cast of Miami Ink, Enrique Iglesias, Julio Iglesias, Jr., The Hogans, Ana Kournikova, and Jason Lewis
· After party at Vice with TBD celebrity host ( 235 23rd St )
Jessica Simpson, Cabana Grande (9:00 PM)
· Confirmed Celebrities: Jessica Simpson and Ashlee Simpson
· Celebrities still to be confirmed: Eva Longoria and Rachel Leigh Cook
· After party at the Red Room (Shore Club, 1901 Collins Ave) @ 10 PM