Fashion&Style
Industry
Men’s Spring Trends 2008
HIGHLIGHTS: - Blue is cool, and hot for Spring!
- Flower power!
- Everything from Rag and Bone, Michael Bastian and Duckie Brown.
- The shinny suits from Moschino are a must.
- CK jumpsuits
- The all white look inspiration with bright colors.
- The Burberry Prosum collection is very inspiring.
Jacket trends for the fashion forward guy: - Jackets will keep you warm when the sun goes down at the Hampton's, or when you have a barbecue party at a rooftop in Soho.
- You can also play with a suede jacket, not jeans though. It has to have a casual look without being too sporty.
- The Bottega Veneta’s Spring jackets are the prefect example - you can zip the zipper off when things get hot. Lol!
Jacket trends for the more conservative professional: - The classic trench coat is the right piece to invest your money on. Look for trenches with a fitted silhouette and a modern finishing. Just because is a classic piece you don't have to look old.
- A high-end zip up jacket is perfect for a Spring day at the office - wear with a shirt and tie.
Shirt/Sweater trends for the fashion forward GUY: - Worn with leather shoes, polos or button downs, and a classic cardigan. Mix and match colors and textures. It is preppy with an edgy feel to it!
- Check the Marc Jacobs cardigans out. Perfect for Spring days - you will be right on the trends.
Shirt/Sweater trends for the more conservative professional: - Stick with the classic brands in this case. There is no time for errors. The good news is that these brands are now offering slim fit shirts, excess fabric is dated.
- Make sure that you will look good when taking your suit jacket off, although shot sleeves shirts are not allowed.
- Spring allows you to play with colors and ties. Push the envelope - it is Springtime!
Pants trends for the fashion forward: - Pants rolled-up
- Prints,
- Pattern
- Bright colors –several options
Pants trends for the more conservative professional: - Light gray
- The fit should not be so skinny.
- Different shades of navy blue, lighter tones – blue is a big trend for Spring.
- No pleats!
Shoe/Accessory trends for the fashion forward: - Sneakers, sneakers, and sneakers. Formal clothing items worn along with them are, and still hot!
- Play with colors and materials/fabrics.
- Havaianas of course!
- Silk scarves
Shoe/Accessory trends for the more conservative professional: - Pocket squares are back, however try to dress down a little when wearing them - a suit and shirt without a tie would be perfect.
- The way you fold them has changed though.
Trends on Jeans Wear
A new fashion season has just started again. The upcoming season is full of new trends, shapes, proportions, and colors - enough ingredients to bring a completely fresh direction into the fashion world. After several fashion weeks throughout the world, fashion editors, buyers, merchandisers, and trend-setters are ready to "impose" and present to the consumer the next biggest trends for the future season. Despite the fact that every season an innovative direction in fashion is proposed, denim still extremely solid, keeping its fashion reputation intact. Recently, the New York Post ran an article talking about the end of the $300 denim jean. Right after, The New York Times featured an article titled "When Price is the Allure," referring to the luxury market and its high prices fashion products. As far as the denim market is concerned, which direction is the correct one? According to The New York Times reporter, “The answer is both – and everything in between”. Morevoer, the well-know trend forecast website WGSN has noted, “The appeal of denim is so universal and remains so strong that, instead of the predicted slowdown, the market just seems to be righting itself”. Los Angeles and Europe are the trend-setters locations for denim with brands that have strong concepts, always presenting something original for denim aficionados. These brands are coming out with new trends, such as the high waist, the wide leg, or an interesting color treatment - metallic detailing and a black and grey focus. In addition, they are proposing a more sophisticated fit for urban jeans wear. Denim is part of the world’s history and it is never dated. Denim is modern, and lately, went through a lot of transformations, becoming a luxury item too. Needless to say that it is extremely commercial, and again, it will go big next season.
The United States has established itself as one of the world’s most important denim exporters – trend wise. Denim is part of the country’s history as well as its lifestyle. Today, denim has exceeded its own barriers, as well as its market. There are no more limits for the classic indigo fabric. American brands have been fighting against international brands for their share in the market. Levi’s which is one of the most prestigious denim brands in the world has been working very hard to maintain its cache and reputation - in the American and international market. The company has been working really hard to compete with the local and European brands that have been dictating trends and getting market share. According to Levi’s CEO, “During the past several years, we have been transforming Levi Strauss & Co. to make the company more competitive. We have been executing a number of business turnaround strategies that have resulted in significant improvements in our performance”. Following a world-wide trend, Levi’s is also diversifying their offerings in order to gain market share and satisfy strong consumer demand for all things indigo. As Levi’s competitors have been doing lately, the company is successful shifting their focus to become one of the "global casual brands of the future."
The Levi’s come back was endorsed by one of the most popular television shows in the United States at the moment – Project Runway season 4. The Levi’s challenge was very creative, and has proved that there are no boundaries when designing a garment using the world famous fabric. “The 501® has been adopted and embraced by so many different cross sections of our culture. Each generation has made their own imprint on the 501®. The young and talented designers of Project Runway offer up a fresh perspective on the original jean that truly started it all,” offers Robert Cameron, Levi’s® Vice President of Marketing. The winning design was sold at the Levi’s website, and it was sold out within hours. Watching the Levi’s challenge is worth while. It gives you a clear idea of what direction denim is taking as a fashion item. Most of the contestants’ designs are very inspiring too.
On top of that , the vintage denim market has become profitable again - vintage Levi’s pants can worth a fortune. Premiers vintage clothing stores like “What Comes around, Goes Around” in New York City sells a huge variety of vintage Levi’s pants with prices going from US$ 500,00 up to US$ 1,400 (TBC), proving that the brand still appealing to the consumer and a has a strong brand DNA. For Fall 2008, Levi's Blue and Levi's Vintage Clothing — the brand's premium lines that represent its fastest-growing category dove into the firm's archives to resurrect authentic styles for denim and no denim apparel. Skinny jeans, higher waistlines and jeans with pleated fronts and slightly tapered legs are expected to fill wardrobes next Fall. Meanwhile, Seventies-inspired wide-leg and flared jeans in bright colors or vintage washes were also making a statement for Fall as well. The Levi’s Strauss president for Europe has noted that, "Premium lines are examples of how experience and creativity in denim are the new luxury".
During the Mercedes-Benz Fashion Week in New York last February, European companies like G-Star has presented a collection full of classic pieces all in denim - trench-coats, corsets, dress jackets, suits, and blazers. However, these pieces received a very fashion forward approach, proposing a new direction to the company’s famous raw denim fabric. With denim as the primary focus, the Amsterdam-based luxury jeans company also showed that denim is a versatile fabric that can be manipulated to show different proportions and volumes. Everything looks great in denim, taking the famous fabric to the next level – high-tech treatments techniques were incorporated in the collection this season. In addition, unique combinations between raw denim and elegant fabrics such as fine alpaca wool and delicate silk brought up freshness to the collection. The pieces have a perfect fit as well as modern design approach to them – use of coated fabrics and rubberized exaggerated details. The color palette is dark navy, black; white and grey, offset with slight shades of raw denim. G-Star put together volume with the correct fit, creating an interesting silhouette that is both edgy and avant-garde. A silhouette for the traditional hoodie that was introduced – it is shaped like an astronaut’s helmet, covering the head and the neckline. As presented by another denim brands, the suit jacket was redesigned and it will be a hip piece for next season.
Another European company with wide penetration in the American market and with great recognition by the consumer is Diesel. The Italian company likes to find its inspiration in everyday life. For this season, the brand brings colors, cuts and shapes together in unexpected mixes. Designed by the Diesel Creative Team, headed by its creative director Wilbert Das, the collection plays with color, volume, silhouette and texture. All this, while remaining perfectly wearable in different situations. The brand used light faded denim, and added special treatments to grey and black denim. Lycra was incorporated in the fabric allowing the company to come up with engineered pieces – impressive cut outs! The silhouette is fitted and the body is both visible and concealed, transforming fabrics usually associated with jogging/casual into smart - fashion-forward products. The patch-work was incorporated on Diesel’s latest collection presented at Mercedes-Benz Fashion Week in New York City last February. Oversize pieces are having a come back too this season. Diesel creative director has noted, “ Oversized is one of the watch works of this collection; oversized soft shoulders add verve to an active and sporty lifestyle; oversized pockets to created a new “ inverted trapeze” silhouette; big t-shirts with abstract graphics are enriched with oversized and over painted studs as well as translucent sequins. A sleeveless denim jumpsuit features dramatic oversized zips.” The brand also used Swarovski crystals as rivets, giving a unique look to its pieces. Companies like Diesel are taking their denim business to another level, creating a higher-end line. The Diesel Black Gold collection will be retailed for 25 percent higher than its main line. “The idea was to offer the same raw sexiness of Diesel with a nod toward the Eighties power-dressing and uniforms”, said creative director Wilbert Das.
The L.A. premium denim brand, Rock & Republic sent down the runway 65 looks, but only six included the jeans that made the company famous. Rock & Republic defines itself as an edgy and progressive label - inspired by Rock & Roll, the brand emphasized modern silhouettes and a sleek fit. For this season the creative director Michael Ball was inspired by film noir while incorporating a contemporary edge. This new direction adapted by the company confirms that denim brands are taking a different step in order to reach a wider range of consumers – become the “global casual brands of the future." The same happened to the Brazilian brand Iodice. Showing in New York for the first time, and recognized for its denim line as well, the company presented a collection which was a perfect synthesis of chic New York. There was not a single denim piece at the show though. The fashion approach adopted by Iodice shows that brands are diversifying their lines to different segments.
In conclusion, the denim trends are getting much more sophisticated season after season – especially in the upcoming one. Companies are investing money and time in their R&D departments, developing new treatments and techniques that are unique – denim has never looked so good. The denim market has been going through huge changes too, up scaling the collections and offering a better variety to the consumer. In such competitive market companies will do anything to grab consumer’s attention, and consequently boost sales. As a matter of fact, these exquisite finishing processes will be the big trend for the next season – targeting customers looking for one-of-kind products. Generally speaking, high end denim brands believe that the right path to take is to upgrade denim, giving to the classic fabric a sort of “couture” status. Style and fit will be other important key elements for the next season – less is more, and fit is everything. For Spring and Fall 2008, having a piece with perfect fit or one that is not used to being made by denim will be key. Pieces such as a cocktail dress, a suit or a trench coat will make you stand out in the crowd, and definitely, will be a big hit next season. In my opinion, consumers should shop the market first, and then make a decision of what to buy. How much you are willing to spend is another important decision-making factor. Consumers willing to invest a good amount of money in a good pair of jeans must make sure that are investing in something wearable all year long. even though the piece will look unique. Dress it up! Denim it up!
Read summary: women's trends and men's trends
Women’s Trends on Jeans Wear
Men's Trends on Jeans Wear
Opera Group Opens Boutique in SoHo, New York
Fashion designer Sueli Costa is proud to announce the opening of her first New York swimwear, lingerie and accessories boutique in trendy SoHo, on March 14th, 2008 from 4pm-7pm. Inside you will find beautiful, unique, and intricately detailed designs offered by the following lines: Opera Swimwear, Opera Lingerie, Opera by Sueli Costa and Bossa Beach Swimwear, the juniors line designed by young designer Gabriela Pires.
As in past years, pieces from the 2008 swimwear line are currently being featured in the Sports Illustrated Swimsuit edition, being modeled by famous female race car driver Danica Patrick and top model Selita Ebanks. Maxim Magazine's Hometown Hotties and FHM Magazine are also featuring pieces from this collection.
During Opera's opening, customers receive a 10% discount on purchases.
Opera Swimshop
105 Thompson St
New York, NY, 10012
Retrospective 2007: Sustainable Fashion is Here to Stay!
Valentino's Farewell
Valentino becomes a legend reaching 75 years old and celebrating the 45th anniversary of his successful career. He leaves behind numerous fans worldwide, including myself, feeling a deep sadness on losing a fashion idol. The farewell couture runway show took place in the Rodin Museum, Paris, last January 23rd. An audience of about 700 people, including fashion editors, supermodels, actresses, and international trendsetters gave an standing ovation in his honor. Because of his achievements, a documentary is being produced about his life and career - Valentino: The Last Emperor
Glenda Bailey, editor-in-chief for Harper’s Bazaar, said to the media "He really understood how rich women wanted to dress." She continues, "That is something which sounds so obvious but in fact is very rare, and I think he will be dearly missed."
In July last year, Valentino Fashion Group was sold to the British financial group Permira, that selected Alessandra Facchinetti (ex Gucci) as head designer for this new phase.
Valentino has always had strong links with France, place where he learned and developed his career. To celebrate this close relationship, he was given the title of Honorary Citzen of Paris.
Giammetti, his partner for years, stated that they will be both working to open a foundation in Rome, Italy. That project includes the construction of a new design school.
I will surely miss the great Valentino. His creations brought to the runaway an extremely elegant and feminine woman, yet sexy but not vulgar. As life goes on cycles, let's wait for the flourishing of new talents in the fashion scene.
Fashion Inspires Cross Cultural Collaboration
On February 24th, a tripartite agreement was signed between the Council of International Fashion Designers (USA), Council of Fashion Designers (United Arab Emirates) and Fashion Pakistan, establishing common collaboration and commitment among those entities aiming to benefit not only designers, but also other players involved in the fashion industry. Their goal is to encourage the collaboration of talents and the sharing of key market information and ideologies.
As part of this alliance's effort, the Creations Awards for Aspiring Designers was launched. This award added an edge of competition to the creativity of up and coming designers. This year's winner was Zahra Mohammed, a young Emirati designer, who presented a balanced collection with a mixture of traditional and contemporary styles. At the judges panel were Beth Sobol of Miami Fashion Week, Maheen Khan of Fashion Council Pakistan and Yusuff Mubarak of DSF.
Havaianas Strategic Plans for The US and The 2008 Collection
During the SwimShow 2008, the President of Alpargatas USA, Elaine Sugimura and their Vice President, Glen Lagerstrom gave us an exclusive interview talking about the company's plan for the most famous Brazilian flip flops, Havaianas Sandals, for the US market.
NS: What are your strategic plans for the US?
ES: Havaianas has been managed in the US through a distributorship with Style West, and this is continuing still today. What Alpargatas Brasil has decided to do in the beginning of this year, was to create a corporate office in the US, because the US is the largest consumer base. Another reason to begin our expansion here is because Americans have a universal fashion feel. We have decided to do is through a major marketing plan as well as a sale strategy with our distributor Style West, who are here at the trade show helping us to expand the business. We started this ad campaign in May and it is running thru September and that's our first national campaign here. It's our first footprints in the US to expand not only the luxury level of the business but also the mid-stream Nordstrom, Macy's and specialty accounts.
NS: What niche are you targeting?
ES: The market we are targeting is not intended to compare to Brazil, as we are not looking to cover the entire market as in Brazil, but doing it from the high end to the middle.
GL: With the focus in the Specialty stores as well as top chair department stores, as Saks 5th Avenue, Nordstrom, Bloomingdales, and Macy's.
NS: What is the new collection bringing?
GL: The new collection is highlighting some of our bestsellers in particular one of our new footshapes, which is actually a strap shape, called the slim. The extensive use of color in the collection, but the other thing that we are now starting to focus on and achieving great success with, is the screen printing. This encompasses some of the seasonal motif and some of the camouflage motif- for both men and women. We have the polka dots, we have the stripes, and in addition to that, the other big opportunity we can see growing is in childrens and baby category. We have really wonderful characters and colors so that our children and baby products are just wonderful. You just look at those and they are just precious.
NS: The kids collection is extremely cute as it really speaks for itself!
ES: It's all about comfort, it's all about fun, it's all about joy in your life, so when you see the product just as you are today smiling... that's the way it makes you feel.
NS: Yes indeed! It surely is very nice being able to be stylish and comfortable at the same time.
GL: The way you feel is in your heart and also in your feet.
The plans for Havaianas in America are huge in numbers, multi-million dollar campaigns, style, comfort and joy to spread among avid high end consumers!
Nadia Schwartz
Fashion Editor
Gazeta Brazilian News
Outsourcing Jeans Production
Jeans: the fashion staple in every closet. The uniform of the human race. The identity of new generations and the nostalgia of generations past. The world’s obsession with denim and its products promises that demand will remain robust for years to come. In fact, denim fabric exports grew at a rate of 5% annually for the years of 01-05, topping out at a whopping $4.3 billion in world denim exports in 2005. The US denim fabric industry once dominated world production, but in recent years competition from lower cost countries has reduced profitability. Even Cone Mills (now known as Cone Denim) and Swift Galey, the two leading producers of denim in the United States, have felt the pinch of local production costs. Major financial problems have forced companies to either drastically cut production or enter into manufacturing joint ventures in order to move production offshore into more profitable territories.1
A major opportunity presents itself for Brazil to capitalize on the world’s demand for denim products. As of 2006, Brazil was the world's second largest denim fabric producer, and fifth largest apparel producer.2 There is considerable opportunity on a global level, but still much of Brazil’s denim production focuses on the domestic market. The Brazilian denim industry is growing strong, and making way for some much needed economic development. In Toritama, a small town located at the northeastern state of Pernambuco, almost the entire active population is employed by a thriving jeans industry. A town that would have otherwise gone economically stagnant in the rocky and dry space 173 kilometres from the ocean has overcome huge obstacles to become its current-day success. Toritama frequently experiences shortages of water, a necessary resource in the production of denim, during periods of draught. The community has even endured an entire year with no running water and still managed to grow production levels. The town produces nearly 2 million items monthly, which are feverishly consumed on the domestic market. Some exporting has taken place, but only through a secondary distributer residing in Rio. Brazil is a vibrant country that receives worldwide recognition for its beautiful models and sexy jeans. Production costs are competitive. So what is preventing major production hubs like the one in Toritama from connecting to the international market?
It seems that many manufacturers are small-to-medium sized enterprises, making international dealings more difficult.
According to Edilson Tavares of Mamute Confecções, “What we now need is professionalism. It is necessary to join forces so as to export, and our production must also be adapted to the consumer demands. If we are isolated, we cannot compete, and what has always favoured the performance of Toritama was healthy competition, which is the trade mark of the region."
Cooperation is already underway. SEBRAE, a small business support service (Brazilian equivalent to SBA), knows that in order to promote the development and distribution of goods it is crucial to unite the forces of everyone involved. Individuals, organizations and businesses must work together to transform the socioeconomic and educational climate of the community. Bound together under this common goal, the cooperative boasts a competitive force that would be impossible otherwise. This “strength in numbers” approach hopes to bring even greater success to this hardworking entrepreneurial town. Efforts like this are becoming commonplace in the Brazilian denim industry.
More and more, international denim companies are not only interested in producing a specific product, but also benefiting the countries in which they produce. U2’s Bono, along with his wife Ali and fellow bandmate, Rogan, have created a highly-hyped brand of denim whose innovative business model seeks out and produces in developing markets. The idea is to shift away from developed countries, and create sustainable employment in the countries in which they operate.3
Along with this humanitarian movement, there is also a new push for organic and natural cotton products. This is a win-win for Brazil. A new boom in the premium denim market (often described as organic, eco-friendly, or “green” jeans which retail at prices upwards of $100) promises even further opportunity for Brazil. It seems that “after wine and food, environmental awareness has now arrived at the world of fashion”.4 In the southern Brazilian state of Paraná, several farmers have already found this “niche”, and have begun producing organic cotton which is then made into clothes by the NGO Onda Solidária before being exported to France. This production initiative is made possible through the involvement of several organizations, including SEBRAE. This does not only make sense on an environmental level, but on a financial level as well. The cultivation of organic cotton is more profitable than that of regularly treated cotton. Treated cotton (15 kilograms) typically costs R$ 14 (US $6.60), but organic cotton can be sold at a much higher rate of R$ 20 (US $9.50).5 This is equally beneficial to the international market. A production survey performed in 2004 indicates that prices on the US domestic market ranged from $22.70 to $52.80 for 15 kilograms of organically grown cotton.6 It is no surprise, then, that Brazilian producers of organic cotton products are being sought out on the international market.
Brazil has it all: The denim the world wants and the knock-out style that makes the country famous… all at a price that the market is begging to pay. So why aren’t Brazilian manufacturers focusing more on the global market when there is so much money to be made? It seems that Juan Quiros, President of the Brazilian Export Promotion Agency (APEX/Brasil), said it best. “The biggest difficulty is not to export, it is to consolidate the market…”7 Perhaps SEBRAE and other organizations like it have the right idea. Bringing groups of smaller enterprises together to gain both exposure and a competitive edge is what it will take to bring more of the wonderful products Brazil has to offer to the global market.
Lindsey Pelliccia
Contributing Writer to BRAMFSA
1 Textiles Intelligenge
2 Research and Markets
3 Shift Magazine
4 Gazeta do Sul
5 Arab Brazilian Chamber of Commerce
6 Organic Trade association
7 Brazzil Mag
WWF Deeper Luxury Report
The report highlights that many luxury consumers are part of an affluent, global elite that is increasingly well educated and concerned about social and environmental issues. These consumers use luxury products as a symbol of success. The definition of success and the way it is perceived by others is changing. Increasingly, successful people want the brands they use to reflect their concerns and aspirations for a better world. This is true not only in Western luxury markets, but, increasingly, amongst the affluent middle classes of Asia, Latin America and Eastern Europe.
Anthony Kleanthous, Senior Policy Adviser for WWF, said: “This report is a call to action for the world’s top brands to improve the way they do business. Luxury companies must do more to justify their value in an increasingly resource-constrained and unequal world. Despite strong commercial drivers for greater sustainability, luxury brands have been slow to recognise their responsibilities and opportunities. We call upon the luxury industry to bring to life a new definition of luxury, with deeper values expressed through social and environmental excellence. Their performance and progress on environmental, social and governance issues should be comprehensively measured and reported.”
To access the complete report, visit the official website at: www.wwf.org.uk/deeperluxury
Couromoda Launches First Off Price Venture in Brazil
Couromoda is launching a new business venture with the off price concept, and since this retail strategy has not been used in Brazil before, it has brought tremendous expectation to consumers.
The official announcement took place on February 14th in Sao Paulo. The "Expo Outlet Natal 2008" will happen in December 5th to 23rd, that is right during the Holiday season.
The Expo will offer a vast array of products including apparel, footwear and accessories. Producers expect to receive about 500 thousand visitors, a welcome boost for the Brazilian end of the year sales.
Gloria Kalil Talks About The Brazilian Fashion Industry
| During exclusive interview to the Gazeta Brazilian News, the top expert in the Brazilian fashion industry and award winner as the most influential woman in this area in Brazil by Forbes Magazine, Gloria Kalil talks about the Brazilian fashion industry facing globalization. She is the head of the international seminar “Fashion Marketing 2007,” already in its second edition. The event will happen on April 17th and 18th, at the São Paulo World Trade Center in Brazil. Several prominent fashion experts from all around the world will be debating the Brazilian fashion industry: Vittorio and Margherita Missoni (Missoni, Italy), Fern Mallis (VP IMG Fashion / NYFW), Giovanni Bianco (GB65), Colin McDowell (Sunday Times Style / President of Costume Society of Great Britain), Vicente Donini (Marisol, Rosa Chá, Lilica Ripilica e Pakalolo), Barbara Kolsun (VP 7 For All Mankind), Xavier Mayer (VP Morgan Stanley), Gilberto Gil (Brazilian Minister of Culture), Paulo Borges (SPFW). Read more [Portuguese] |
by Nadia Schwartz
Brazilian-American Fashion Association - President
Published 17-Apr-2007 Gazeta Brazilian News, FL, USA
Seminars on How to Get More Sales on the Internet
FirstLook 2007, the annual Internet and multichannel event will happen at the Gaylord Palms Resort in Orlando, FL, January 31-February 2, 2007.
FirstLook 2007 is future-focused, bringing together Internet and multichannel retailers and service-providers for a look into the key issues you will face in the coming years and the innovations that will help grow your business. This year’s event features the most impressive content we’ve ever offered at FirstLook, speakers on the cutting edge of e-commerce and multi-channel, and the biggest and best names in the industry in attendance.
FirstLook speakers will discuss how you can identify and plan for site innovations that will keep you competitive—and we’ll also explore how to get your IT colleagues to share the vision for these changes. In addition, we’ll discuss the future of online marketing and merchandising. On FirstLook’s second day, we feature Phil Terry who will lead in-depth discussions into best practices in online customer experience and put attendee websites through actual user testing labs.
Members of the Executive and Honorary Committee will represent our association on this event. For inquiries, please contact
bramfsa@bramfsa.org For more details visit
www.shop.org/firstlook07
The Brazilian Government Comes to Rescue The Fashion Industry in Brazil
The Brazilian Chamber of International Commerce (Camara de Comércio Exterior) approved, on April 25th, the increase on duty rates for fashion apparel and footwear importation in Brazil from 20% to the maximum rate allowed by Mercosul of 35%. That measure was a request made by the industry (employers and employees) that has been very outspoken about unfair competition in the last years. Some say it is too late because this is the first time, in six years, that the Brazilian Government increases duties for this sector. The delay has caused several companies to close down and lay-off more than 100,000 employees just last year. According to experts, the biggest villain is the Brazilian exchange policy. The Minister of Treasury, Guido Mantega states that this is just the begining of a plan to reduce the burden on federal expenses for the sector. Considering that this area is labor intense, the Minister forsees reductions in federal taxes on payroll also. We will be looking forward to a prompt reaction from the Brazilian industry reverting the current difficult situation and increasing competitiveness.[Portuguese]
A Camex – Camara de Comércio Exterior aprovou, em 25 de Abril passado, o aumento da tarifa de importação de calçados e vestuário no Brasil de 20% para a taxa máxima permitida pelo Mercosul de 35%. Esta medida veio em resposta às manifestações das indústrias de confecções e calçados realizadas mês passado em protesto à concorrência desleal dos produtos importados. Para alguns, a medida veio tardia, pois é a primeira vez em seis anos que o governo brasileiro aumenta a Tarifa Externa Comum (TEC), e com isso várias empresas do setor já fecharam suas portas produzindo demissões em massa, mais de 100.000 funcionários somente ano passado. Segundo os especialistas, o maior vilão neste jogo ainda é a política cambial. O Ministro da Fazenda, Guido Mantega garante que esta é apenas a primeira de uma série de mudanças planejadas para desonerar o setor. Considerando que este setor produtivo usa muita mão-de-obra, ele adianta que planeja inclusive reduzir os impostos sobre a folha de pagamento. Vamos torcer para que esses bons ventos tragam ainda outras medidas necessárias a competitividade da indústria nacional.
Shows, Fairs & Expos
Carolina Brasil Presents Cleopatra 2008 Swimwear Collection
| On 04/03/2008, Carolina Brasil presented her new Cleopatra 2008 collection at Mansion in Miami Beach. The show was one to be called dramatic. A huge crowd filled with excitement was there to witness a show with amazing swimwear and real snakes! |
Mercedes-Benz LA Fashion Week Announces Designer Line Up
Mercedes-Benz Fashion Week at Smashbox Studios announced the preliminary lineup of designers for the Fall/Winter 2008 Collections, which will take place at Smashbox Studios in Culver City from March 9-13, 2008.
The designers announced today include Kelly Nishimoto, Orthodox Clothing, Julia Clancey, Whitley Kros, Octavio Carlin, Joseph Domingo, Suh-Tahn, Falguni Creations, Bow & Arrow by Alan Del Rosario, Lauren Conrad Collection, Maggie Barry for Xubáz, Nicholai, The Gallery, Jenny Han, Kevan Hall, Samora, Monarchy Collection, Ashley Paige and Pussycat Dolls.
“Los Angeles is such an interesting city and its fashion scene is ever evolving,? said Fern Mallis, SVP of IMG Fashion. “Mercedes-Benz Fashion Week at Smashbox Studios is a reflection of the news, issues and creativity in this marketplace.?
"Many of the designers who are showing with Mercedes-Benz Fashion Week at Smashbox Studios are debuting their collections for the first time and we are honored to be the premier destination for LA fashion shows," said Smashbox Studios co-founder Davis Factor. “Keeping in tune with last seasons green theme, we are moving forward with almost all of our eco friendly initiatives, it is important to keep the focus on a creating a better future for our planet and for Los Angeles."
Over the course of five days, the Fall/Winter 2008 shows at Smashbox Studios will bring thousands of editors, buyers, industry insiders, celebrities and fashionistas to view collections from West Coast and other American designers in three venues; the Main Tent, Stage One and the Lightbox.
“Mercedes-Benz is thrilled about the glamorous designer line-up at Smashbox Studios this season,? said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA . “Our elegant Star Lounge, modern Mercedes-Benz Reflections Gallery, and three exclusive Mercedes-Benz vehicle displays, exemplify how our brand highlights timeless style in LA’s most fashionable setting.?
Title sponsor Mercedes-Benz is joined by Smashbox Cosmetics, American Express, DHL, LYCRA®, Judith Ripka, YKK, The Hollywood Roosevelt, Peroni, Imperia Vodka, BAWLS Guarana, Rose’s Cocktail Infusions, California Apparel News, Full Frontal Fashion, ULTRA HD and Getty Images with other sponsors to be announced that will provide hospitality, services and amenities to all attendees.
Mercedes-Benz New York Fashion Week Fall 2008
Mercedes-Benz LA Fashion Week Announces Designer Line Up
MB New York Fashion Week Line-Up for the Fall 2008 Collections
MB New York Fashion Week Line-Up for the Fall 2008 Collections
An official ribbon cutting ceremony on the morning of February 1st to open the Bryant Park Tents will feature IMG Fashion Senior Vice President, Fern Mallis with the cast of the new NBC series, Lipstick Jungle, starring Brooke Shields, Kim Raver and Lindsay Price. Also participating are Lipstick Jungle author and series executive producer Candace Bushnell and Stephen Cannon, Vice President of Marketing, Mercedes-Benz USA .
The Mercedes-Benz Fashion Week schedule begins with Nautica and is followed by The Heart Truth’s Red Dress Collection 2008, Perry Ellis, Yigal Azrouël, Duckie Brown, BCBGMAXAZRIA, Yeohlee, Nicole Miller, Erin Fetherston, Venexiana, Lacoste, Academy of Art University, Abaeté, Araks, Mara Hoffman, Alexandre Herchcovitch, Juan Carlos Obando, Z Zegna, Verrier, Sass & Bide, Rock & Republic, Akiko Ogawa., Lela Rose, Hervé Léger by Max Azria, DKNY, Twinkle by Wenlan, Tracy Reese, Diane Von Furstenberg, Y-3, Angel Sanchez, Tuleh, Miss Sixty, Terexov, Peter Som, Carolina Herrera, R. Scott French, Jill Stuart, Betsey Johnson, Luca Luca, Pamella Roland, MAX AZRIA, Ports 1961, Iodice, Tibi, Badgley Mischka, Monique Lhuillier, Cynthia Steffe, Dennis Basso, Diesel, Joanna Mastroianni, Vivienne Tam, Malan Breton, Nanette Lepore, Michael Kors, Milly by Michelle Smith, Carlos Miele, Anna Sui, Richard Chai, 3.1 Phillip Lim, Temperley London, Vera Wang, Naeem Khan, Rebecca Taylor, Bill Blass, Reem Acra, Calvin Klein, Chris Han, Tommy Hilfiger, Custo Barcelona, Zac Posen, Jayson Brunsdon, Project Runway, Ralph Lauren, Tadashi Shoji, Carmen Marc Valvo, Willow, Donna Karan Collection, Zang Toi and Sean John.
The renowned Bryant Park Tents will house three venues this season: the Promenade, the Salon and the largest venue, the Tent. For the eight days of Mercedes-Benz Fashion Week, the tents will host more than 100,000 people attending runway shows, conducting interviews, reviewing and buying collections and recognizing the importance and economic impact of the city’s prestigious fashion industry.
Title sponsor Mercedes-Benz is joined by DHL, American Express, MAC Cosmetics, LYCRA®, Judith Ripka, YKK, W Hotels Worldwide, The Heart Truth Campaign, Evian, Peroni, Rioja Wines, Imperia Vodka, Chambord, and BAWLS Guarana as well as the following media partners The New York Times, Women’s Wear Daily, Full Frontal Fashion, ULTRA HD, IQONS and Getty Images. Each of these sponsors will be providing hospitality, services and amenities to make the hectic week of shows as effortless and pleasurable as possible for all attendees.
For schedule and pictures click here.
NYFW Fall/2008 Offical Ribbon Cutting Ceremony
 Photo by Dan Lecca | An official ribbon cutting ceremony on the morning of February 1st opened the Bryant Park Tents featuring IMG Fashion Senior Vice President, Fern Mallis with the cast of the new NBC series, Lipstick Jungle, starring Brooke Shields, Kim Raver and Lindsay Price. Also participating were Lipstick Jungle author and series executive producer Candace Bushnell and Stephen Cannon, Vice President of Marketing, Mercedes-Benz USA. |
For schedule and photos click here.
Pet Fashion Week in Tokyo
The world’s largest pet industry runway show is going to Japan!
New York, NY – Pet Fashion Week NY has partnered with TBS (Tokyo Broadcasting Systems) to present the first PFW Runway Shows and Buyer Reception in Japan. The event will take place during the New Year Dog Party at Tokyo Big Sight, January 12th and 13th, 2008.
The renowned PFW Buyer Runway Shows in New York City have attracted worldwide attention and have earned the reputation as the place to see the hottest pet trends. The Tokyo Project runway shows will explore the combination of personality, creativity, and tradition that makes New York City a fashion capital. Ten selected pet apparel and accessory designers will present demi-couture, avant-garde collections to an audience of 40,000 end consumers. The designs, created specifically for the event, will reflect the spectacular energy of the city and the diversity of the different neighborhoods throughout history. Designers have been hand-picked by Pet Fashion Week NY to represent the best in the pet fashion industry.
As the world’s only design platform for the pet lifestyle industry, Pet Fashion Week NY is committed to providing pet product designers with promotional opportunities and advancement. The Tokyo Project will be a structured promotional arena that will allow designers to expand their reach in the $10 billion a year Japanese pet market. The presented designs will be on display during an exclusive Buyer Reception, giving companies the opportunity to increase their client base and network with international retailers in an intimate environment.
For more information on Pet Fashion Week NY – The Tokyo Project or Pet Fashion Week NY 08, please visit www.petfashionweek.com.
Pet Fashion Week NY Organizers:
Mario DiFante, a renowned pet industry advocate and Alexa Cach, designer & innovator of international fashion events bring a combined total of 40 years in the pet and fashion industries.
Rosemount Australian Fashion Week
With the international recognition of Australia and the Asia Pacific’s fashion industry steadily increasing for more than a decade now, Rosemount Australian Fashion Week (RAFW) event organisers, IMG Fashion, is expecting a powerful international presence.
RAFW will take place at the spectacular Overseas Passenger Terminal in Sydney from 28 April – 2 May 2008, and international representation is proving to be strong across all areas of the event including established designer brands that already have an international following, high profile buyers and media from around the world and models flying in specifically for the event. It is expected that this year will be a bumper year in terms of content and quality industry attendance.
“Our industry has grown, developed and matured to the point where the whole world is watching to see which great creative talents RAFW will reveal this season”, said Daniel Hill, General Manager, IMG Fashion Australia .
RAFW registered delegates will be able to see several generations of the most innovative and directional designer collections for the spring summer season, showcased in new look venues at the event's harbour-side home. With several established brands such as; Alex Perry, Anna Thomas, Kirrily Johnston, Lisa Ho and Zimmermann leading the charge, the 5-day schedule of individual and group collection shows is destined to showcase 100 plus designer labels from around the Asia Pacific region.
The official schedule will also incorporate the revamped Emerge @ The Source - a conceptual area within the event that will showcase the debut collections of 25 plus talented and hand-picked emerging designers. This initiative provides each designer with an ideal platform to participate in the heart of RAFW alongside our region’s leading collection show designers, offering an opportunity to increase brand awareness, generate sales and gain entry into the global market place.
The international buzz surrounding the participation of so many stand out designers has helped Austrade (a Federal Government export division) and IMG Fashion’s own international marketing teams to deliver the strongest line up of international buyers ever seen, with registered buying representation from Canada, Hong Kong, Indonesia, Ireland, Japan, Russia, Singapore, United Arab Emirates, United Kingdom, and the USA. Stores including Harrods, Lane Crawford, net-a-porter.com, Selfridges, Urban Outfitters, and Villa Moda will be represented. For further international delegate updates please contact the Media Centre onsite.
Austrade's project managers for RAFW, Lucy Coward and Vivien Lim, commented “We are really pleased that buyers have shown interest to come from around the world. This is a result of the ongoing work that Austrade does in-market throughout the year to raise the profile and image of Australian brands. We work closely with buyers to highlight the quality, creativity, innovation and freshness of the Australian fashion industry."
Simon Lock, Managing Director, IMG Fashion Asia Pacific added, “Our industry has been steadily working away at the international market and increasing its visibility for such a long time, with strong performances of our designers, models and creatives on the global stage. Australia and the Asia Pacific really is a focal point of international awareness, with so much attention focused on the economic growth expectations of the region. The whole industry stands to benefit at RAFW as this global reputation results in a marked increase in the quality and quantity of international attendees.”
RAFW’s official hotel, The Westin Sydney, will play several important roles this season, hosting international and interstate buyers and special guests offering RAFW VIP discounted room nights to designers and delegates. It is also home to RAFW's Agent Designer Suites. This year the suites, with dedicated concierge, will showcase some innovative brands, all conveniently located close to RAFW harbour-side hub. Recent international surveys have voted Sydney the most desired travel destination in the world and, with international registrations at a record high, this title has also certainly helped draw a star-studded line up of international delegates.
The world’s largest modelling agency, IMG Models, will also fly a sizable contingent of some of the hottest international models into Sydney for the event. While RAFW is long renowned for launching the international careers of model names like Gemma Ward, Catherine McNeil, Abbey Lee and Alice Burdeau, this will be the first time the event has seen so many international models flown in specifically. Each of the girls will be placed with an Australian Model Agency and will be available to work with local designers, advertisers, and editorial teams.
Enk Men's Fashion Show 2008
The two-day Event, to be held on Pier 92, will feature four of the industry’s most exciting collections, scheduled to begin on Sunday, January 20, with an evening of premieres. At 6pm, Conference of Birds by renowned stylist, Andrew Holden, will hold its first runway show. Holden’s first collection elegantly combines traditional British tailoring with classic American workwear while offering contemporary silhouettes and extraordinary attention to detail. Between shows, to begin at 7pm, ENK founder Elyse Kroll will celebrate New York Men’s Fashion Week at Blue + Collective with a cocktail reception to be followed at 8pm by Distilled, a collaboration between former Triple5Soul designer, Matty Merrill and former Google tech designer, Sep Kamvar.
On Monday, January 21, at 6pm, Yoko Devereux designer Andy Salzer will send his cult favorite slim-fitting silhouettes down the runway followed by a cocktail reception at 7pm hosted by iconic French label, Le Coq Sportif. Pioneering the break from New York Women’s Fashion Week, Buckler will headline the event with a runway show of Andrew Buckler’s celebrated designs featuring trend-setting denim and tailored suiting synonymous with British rock and roll style.
Click here for schedule.
Mercedes-Benz Fashion Week Berlin Fall/Winter 2008
Enk Men's Fashion Show 2008
Zac Posen and German Fashion Label JOOP! Confirmed to Show in Berlin
Zac Posen and German Fashion Label JOOP! Confirmed to Show in Berlin
Since his debut in 2002, ZAC POSEN has become the spotlight of the international fashion world. Today, the New York designer announced that he would show his Resort 2008 Collection as the official closing show of
Mercedes-Benz Fashion Week Berlin. As one of the fastest growing cities in Europe, Berlin’s ingenuity and creativity were certainly significant factors in his decision to show here.
“Today Berlin is what New York was in the 80’s. Berlin is one of the most dynamic cities in Europe and is full of creative energy and spirit.? says Zac Posen. “I’m delighted to show my collection in such an amazing and inspiring atmosphere?.
Also today, the prominent international fashion brand JOOP! announced its participation as an associate member of Mercedes-Benz Fashion Week Berlin
“The participation of top design brand ZAC POSEN and fashion brand JOOP! at Mercedes-Benz Fashion Week Berlin is a great success for the event. The presence of these renowned international brands is a sign for the rising interest the international fashion scene has taken in Mercedes-Benz Fashion Week Berlin,? said Massimo Redaelli, Senior Vice President of IMG Fashion Europe.
"We are proud that 2008 will once more see us presenting a fashion event in Berlin with international impact," said Dr. Olaf Göttgens, Vice-President Brand Communication Mercedes-Benz Cars. "The Mercedes-Benz Fashion Week Berlin will help us to establish even closer ties between our brand and the fashion industry."
Along with ZAC POSEN and JOOP! the five day event will also feature collections by 30paarhaende, HEIR-ESS, INTUITIVE, Macqua, Marcel Ostertag, SINEMUS, STEFAN ECKERT, Strenesse, Suzana Periæ, UN-RATH & STRANO at the Postbahnhof with associate members such as HUGO, MICHALSKY and SISI WA-SABI.
Additionally, the Karstadt “New Generation Award? will be organized to identify and support exceptional emerg-ing talent based in Berlin. Each chosen designer will receive the opportunity to showcase their collection at Mercedes-Benz Fashion Week Berlin.
Besides of title sponsor Mercedes-Benz the following partners of the Mercedes-Benz Fashion Week Berlin: American Express, Freixenet, Karstadt, Maybelline Jade and Veltins.
Mercedes-Benz Fashion Week Berlin begins on Sunday, January 27th with the HUGO by Hugo Boss Collection and closes Thursday, January 31st with ZAC POSEN. This season’s Mercedes-Benz Fashion Week Berlin show will run in conjunction with an exiting portfolio of fashion events in Berlin including the trade shows Premium, Ideal and Stark as well as Projekt Galerie.
For the preliminary line up click
here.
MB Fashion Week Berlin Fall/Winter 2008 Preliminary Line-up
Following the successful event that premiered in July 2007, Mercedes-Benz Fashion Week Berlin will take its place on the international fashion calendar again this season with the Fall/Winter 2008 collections January 27 to 31, 2008. Berlin will become a unique fashion destination when the city’s Postbahnhof event location attracts media, buyers, fashion leaders, VIPs and celebrities from around the world.
“We are proud to announce the date and the location of the second Mercedes-Benz Fashion Week Berlin in January 2008,” said COO of IMG Fashion, Maureen Reidy, during her visit to Berlin . “The Postbahnhof is the ideal location to highlight Berlin ’s distinctive and celebrated architecture.”
The Mercedes-Benz Fashion Week Berlin Spring/Summer 2008 season preview was a global platform for local up-and-coming designers as well as showcase for international brands in Northern Europe . In its first season alone, it attracted almost 10,000 attendees with headliners including HUGO, Anglomania by Vivienne Westwood, Strenesse, MICHALSKY and Rudolf Dassler by PUMA Schuhfabrik.
The upcoming season will feature designers such as HEIRESS, Marcel Ostertag, Strenesse and UNRATH & STRANO at the Postbahnhof location as well as HUGO, MICHALSKY and Rudolf Dassler by PUMA Schuhfabrik at off-site locations. Over five days, established and emerging designers will take to the runways to present their Fall/Winter 2008 collections at this global fashion event.
Elegance and styling have always played a key role in the success of the Mercedes-Benz brand," says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. "The Mercedes-Benz Fashion Week in Berlin establishes even stronger ties between our brand and the world of fashion. We are proud once again in 2008 to present in Berlin a fashion event of international standing."
With great enthusiasm, Mercedes-Benz additionally supports fashion platforms in, for example, Los Angeles , Miami , Mexico and the Netherlands . Furthermore, the Stuttgart-based motor-vehicle manufacturer has already for a number of years been the title sponsor at the Mercedes-Benz Fashion Week New York, which is one of the four leading international fashion events.
For the first time, Premium, Ideal and Stark as well as Projekt Galerie will be held together in a full week dedicated to fashion as thousands come to the German capital to experience the synergy of the country’s design, arts and culture firsthand.
Harald Wolf, Senator for Economics and Technology of the city of Berlin states: “Fashion Week Berlin offers a week filled with top-class events, bringing an international fashion audience to Berlin .”
This December, visitors around the world will have access to information on all of the events and activities for the week in Berlin with the launch of an online media platform, details to be announced later.
Below is a complete listing of the events taking place January 25-February 3, 2008:
Stark.Men: January 25– 27, 2008
Mercedes-Benz Fashion Week Berlin : January 27–31, 2008
Premium: February 1–3, 2008
Stark.Women: February 1–3, 2008
Ideal: January 1– February 2, 2008
Projekt Galerie: February 1– 3, 2008
Mercedes-Benz Los Angeles Fashion Week Spring 2008
MB Fashion Week Berlin Fall/Winter 2008 Preliminary Line-up
Mercedes-Benz Fashion Week LA Announces Final Addition
Mercedes-Benz Fashion Week LA Announces Final Addition
Mercedes-Benz Fashion Week at Smashbox Studios Spring/Summer 2008
Mercedes-Benz Fashion Week at Smashbox Studios announced an exciting addition to the already exceptional lineup of designers for the Spring/Summer 2008 Collections. The news came Friday, when the show’s producer, global sports, entertainment and media company IMG confirmed that Randolph Duke, “The Duke of Stars,? would return to the runway.
“We are proud to welcome Randolph Duke to our roster of truly talented designers this year,? said Fern Mallis, svp of IMG Fashion. “Mercedes-Benz Fashion Week at Smashbox Studios has become a strong platform to reach the fashion/entertainment media, celebrity stylists, retailers and west-coast hipsters of the fashion industry, all of whom will be delighted to see Randy back on the scene. We all can’t wait to see his show!?
"As with any upcoming show, my feelings are always a combination of excitement, invigoration and inspiration coupled with a healthy dose of nervousness and anticipation, said Randolph Duke. “Mercedes-Benz Fashion Week at Smashbox Studios is particularly exciting for me as it will be the first time in my career that I have had the opportunity of a formal runway show in my hometown. I am up for the challenge!"
Expecting to make a bold statement on the runways, Randolph Duke will be showing opening night -- October 14th at 8:00 PM in the Main Tent.
The five day event also includes runway shows by Sue Wong, Chick by Nicky Hilton, Yves Castaldi, Ecoganik, Coco Johnsen, Kevan Hall, Elsie Katz Couture, Joseph Domingo, Heatherette, Juan Carlos Obando*, Gregory Parkinson, Jenny Han, Christian Audigier, Dina Bar-El, Grey Ant, Whitley Kros, Tart, Beach Bunny Swimwear, Voom by Joy Han, The Gallery, Evidence of Evolution, Jeremy Scott, Bird of Prey, Candice Held, Monarchy Collection, Samora, Oligo Tissew and Petro Zillia.
In addition to the lineup of designers showing at Smashbox Studios are a fashionable roster of design suites’ participants. The list of companies includes Andrew Lauren, Anna Kostruurova, Blue Tatoo, Boulevard, DanSara , LA Chica Chic, Smooch Jeans, Privacy Wear and many more!
Title sponsor Mercedes-Benz is joined by Smashbox Cosmetics, American Express, DHL, Judith Ripka, Gateway, FAGE, Whole Foods, Bolthouse Productions, Peroni, Imperia Vodka, Ecco Domani, Moët & Chandon, The Sports Club/LA, California Apparel News, Full Frontal Fashion, ULTRA HD, CarbonNeutral and Getty Images with other sponsors to be announced.
Mercedes-Benz Fashion Week LA is Eco Friendly
MERCEDES-BENZ FASHION WEEK AT SMASHBOX STUDIOS GOES GREEN
From tents to tables and shipping to staging, Mercedes-Benz Fashion Week at Smashbox Studios is getting a complete makeover this season and it’s all green. As the emphasis on the environment has taken hold, Mercedes-Benz Fashion Week at Smashbox Studios is proud to put its green foot forward being among the first in the industry to make this commitment. This season’s eco-friendly initiatives include a series of eco-conscious designers and fashion shows, a greening of the overall production elements and a partnership with The CarbonNeutral Company to measure, reduce and offset the entire fashion event!
Eco-Chic takes on a new meaning with our environmentally conscious line up of shows from Ecoganik, The Gallery and Evidence of Evolution. These socially responsible designers have taken fashion to the next level by providing consumers with stylish, comfortable and organically-based clothing. Ecoganik’s clothing is made only with certified organic or eco-friendly fabrics. The Gallery is a philanthropic PR and marketing company committed to promoting organic apparel lines through green branding. Their green initiative fashion show will feature six collections from Peligrosa, Vintage China, Rene Geneva Design, Roshi Salim, Wet Cement and M the Movement.
“We are happy to bring these talented eco-designers to the runways of Mercedes-Benz Fashion Week at Smashbox Studios,? said Smashbox Studios co-founder Davis Factor. “We hope that this commitment to the environment sets an example for the rest of the fashion community that it is possible to be profitable while using sustainable materials and designs.?
The greening will start before any of the designers, buyers, celebrities or VIPs even arrive as all major equipment will make its way across the United States aboard a fuel-efficient locomotive. Over the course of seven days, many will gather to build the tents at Smashbox Studios. These tents and staging structures will be rented, and be reused for another event in the future. Many forklifts needed to build these gigantic tents as well as other heavy machinery will all run on LPG (Liquid Propane), a far cleaner alternative to gasoline.
As the guests arrive, they will be greeted by signage printed on biodegradable plastic materials, carpeting made from recycled PET plastics installed using an environmentally responsible product – ATC Turf and Carpet Grip (which will be collected after the event to be recycled once again) and furniture covered with sustainable eco-fabrics and will pick up the official program, printed on 100% recycled stock of course.
Fashionistas will have the opportunity to purchase a piece of Mercedes-Benz Fashion Week at Smashbox Studios through the “William Good? collection. The “William Good? brand was created by Joe Boxer founder Nick Graham in conjunction with Goodwill Industries of San Francisco with the aim of generating an alternative green solution by creating the ultimate carbon neutral brand. Vinyl signage materials from Mercedes-Benz Fashion Week at Smashbox Studios will be donated and reused to create fashionable accessories with all sale proceeds going to the Goodwill.
Mercedes-Benz Fashion Week at Smashbox Studios has partnered with The CarbonNeutral Company to measure and reduce the carbon dioxide (CO2) emissions of the event, and then helping us offset the remainder. The carbon credits totaled up for the event will go towards an Indian wind farm (which replaces electricity from fossil fuel power stations) and a Mexican forestry project (which soaks up carbon dioxide and preserves the rainforests ecosystem). By matching CO2 emissions with CO2 savings from verified projects, the result is that the event has a net zero carbon footprint.
On the afternoon of October 17th, IMG Fashion will announce some exciting news for ecoStyle Kuala Lumpur (November 1-11, 2007). ecoStyle invites the world’s leading designers to showcase their innovations with a focus on style in relation to eco-consciousness and sustainable textile and design. The concept was born out of global movement toward environmental friendliness, ethical shopping, a shift towards renewable resources and efforts being made toward sustainability on a local and global level. All funds generated from ecoStyle Kuala Lumpur will benefit Earth Pledge.
Over the course of five days, Mercedes-Benz Fashion Week at Smashbox Studios, will also includes runway shows by Sue Wong, Chick by Nicky Hilton, Yves Castaldi, Randolph Duke, Coco Johnsen, Kevan Hall, Elsie Katz Couture, Joseph Domingo, Heatherette, Juan Carlos Obando*, Gregory Parkinson, Jenny Han, Christian Audigier, Dina Bar-El, Grey Ant, Whitley Kros, Tart, Beach Bunny Swimwear, Voom by Joy Han, Jeremy Scott, Bird of Prey, Candice Held, Monarchy Collection, Samora, Oligo Tissew and Petro Zillia.
The sponsors and partners of Mercedes-Benz Fashion Week at Smashbox Studios will be getting in on green with a series of individual initiatives discussed below.
Mercedes-Benz will be highlighting the World Green Car of the Year 2007 – the E320 BLUETEC – as the world’s cleanest diesel. Appealing to the most fashionable crowd in the environmentally conscious city of Los Angeles , Mercedes-Benz will be highlighting the long-term objective of fuel-efficient and environmentally compatible premium automobiles that do not compromise on safety, comfort or supreme driving pleasure.
“We’re excited to be able to highlight our BLUETEC technology and show how Mercedes-Benz is committed to providing our customers with the safest, most enjoyable, luxurious and eco-friendly vehicles possible,? says Lisa Holladay, National Event Manager, Mercedes-Benz USA LLC. “Mercedes-Benz Fashion Week at Smashbox Studios is the perfect venue to display our environmental technology messaging in a fun and fashionable manner.?
DHL, the world's leading express delivery and logistics company, will highlight its environmentally friendly reusable envelope for guests who ship and return legal-size documents. The new envelope provides businesses with a quick, simple and eco-friendly return solution. Additionally, DHL will be supplying thousands of recyclable plastic bags, the official Mercedes-Benz Fashion Week at Smashbox Studios schedule cards printed on recycled paper, and everyone’s favorite butter cream cookie will come packaged in a biodegradable cellophane bag.
Smashbox Cosmetics will be turning over a new leaf with the GREEN ROOM SPRING 2008 COLOR COLLECTION. With the purchase of every GREEN ROOM product, a Moringa tree will be planted in a developing country by Trees for the Future. The Moringa or "Miracle Tree" is a powerhouse of nutritional value and provides a self-renewing food source for people in need. More trees also mean less soil erosion and cleaner air and water for a greener future. All GREEN ROOM packaging is biodegradable or recyclable and all products are made with environmentally-friendly formulas so it's beauty you can feel good about!
Judith Ripka will be hosting a week-long fashion exhibit onsite in the VIP Green room with fashion photographer Melvin Sokolsky entitled Bubbles and Baubles. In support of Mercedes-Benz Fashion Week at Smashbox Studios’ "green friendly" theme, both a Sokolsky photograph and a piece of Judith Ripka jewelry will be auctioned on Ebay – all proceeds will benefit Earth Pledge.
The Whole Foods Market motto, Whole Foods, Whole People, Whole Planet. At Whole Foods Market, they take their commitment to the environment to heart as one of the core values of their company. Supporting sustainable and organic agriculture and wise environmental practices means more than offering the highest quality products; it also means making decisions for their stores that positively impact the health of the planet and local communities. To put these initiatives into action during Mercedes-Benz Fashion Week at Smashbox Studios, Whole Foods Market will be providing reusable green bags for many show attendees; will be showcasing a delicious array of natural foods with a menu especially created for the event, with items packaged in the same type of recyclable containers that are used in the stores; and will be providing compostable utensils made from potato starch.
At Mercedes-Benz Fashion Week at Smashbox Studios, Gateway will be featuring their new all-in-one PC, the Gateway One. This eco-friendly PC is almost completely silent when running and uses much less power than a typical desktop PC thanks to low-power components, an external power module and smart power management.
Be green in style while enjoying a refreshing Peroni onsite at Mercedes-Benz Fashion Week at Smashbox Studios. Made from all natural ingredients – Peroni, "Tutti Ingredienti Naturali."
The Los Angeles Times is proud to be a part of the green initiatives that is taking place within the LA Fashion Week at Smashbox Studios. This Los Angeles Times, Image branded poly tote is made of polypropylene, which is 100% recyclable plastic material. It is a see-thru translucent but very strong material. It features a large inside clear pocket, bottom support board, strong binding construction and long shoulder straps. Perfect for shopping and any outdoor activities.
For those who enjoy good taste and high quality products, FAGE (pronounced ''fah-yeh'') Total is a premium daily indulgence with a rich, luxurious taste. FAGE is proud to participate in this green effort as it shares the philosophy to celebrate a commitment to natural living, as FAGE is made of only two ingredients, live cultures and milk, its all-natural, free of any additives, sweeteners and preservatives. FAGE will be providing a healthy treat to all attendees, models and designers.
Havaianas, the eco-conscious flip-flop and Mercedes-Benz Fashion Week at Smashbox Studios gift bag participant, is all about how they make you feel! Since 1962 they have focused on the joy that comes from living!! From the production process, where 98% of any scraps are recycled off of the factory floor, to the support for the quality-of-life in the villages and communities that surround these Brazilian factories, they strive to feel good inside and out! They call it the "Legacy of Legao" - cool, comfortable, colorful and chic!
Mercedes-Benz New York Fashion Week Spring 2008
Mercedes-Benz Fashion Week LA is Eco Friendly
Carlos Miele's Fashions Continue to Grow in International Acclaim
Carlos Miele's Fashions Continue to Grow in International Acclaim
Carlos Miele's Fashion Show at the NY Fashion Week Spring-Summer 2008
 Photo by Dan Lecca | The lights make the runway glow like a bright day in Rio… Frank Sinatra begins singing to a soft bossa nova beat… and the show begins. Thirty-one enchanting pieces embodying the femininity and sensuality of the Brazilian woman float down the catwalk as if worn by the girl from Ipanema herself. Primarily made of wool, cotton and silk, the designs flow naturally and fluidly and embrace the lively and happy colors of Brazil.
Inspired by the encounter between Frank Sinatra and Tom Jobim and the famous songs that followed, Carlos Miele’s pieces capture the essence of “Brazilian-ness?. The hues of tropical fruit along with graphic images taken from photographs of Miele’s travels bring forth the palette and pattern of these |
wonderful creations, including exciting splashes of champagne, lime, turquoise, and guava. Rosettes, lace, and crochet, skillfully fashioned by Brazilian hands, add to the feminine yet culturally bound theme of Miele’s presentation.
Carlos Miele is one of three Brazilian designers to showcase his work during the New York Mercedes-Benz spring/summer 2008 fashion week. His designs have been sold by Browns and Harvey Nichols in London, Barneys and Saks in New York, and Jey in Paris since 2001. Since then his work has only grown in acclaim. Miele’s creations are currently sold in more than 24 countries, and are donned by celebrities worldwide. This past year he established a younger, more casual brand, “Miele?, and the designer intends to open yet another international boutique in Paris. When BRAMFSA asked Carlos Miele if any sacrifices had to be made to bring his vision and designs to the world, he responded, “No, I think people want diversity… they want to be happier and more sensual.? Clearly he is right.
The only thing equal to the greatness of Miele’s brands and designs is the heart behind it all. The designer’s works are fashioned in Brazil by cooperatives of artisans in poverty stricken areas. Carlos Miele strives to make Brazil a better place by improving life for those living in favelas and bringing together a population in the spirit of self sufficiency and pride. In this way, “Brazilian-ness? is introduced to the world, not only by incorporating authentic Brazilian design elements, but by giving back to the beautiful culture from which they came.
For New York Fashion Week 2008 runway pictures updated daily click here.
Lindsey Pelliccia
Contributing Writer to BRAMFSA
Gottex Travels to Brazil
The Gottex Fashion Show at the NY Fashion Week Spring-Summer 2008
 Photo by Dan Lecca | Gideon Oberson of Gottex surprised the audience with his mixture of themes at Mercedes-Benz New York Fashion Week Spring-Summer 2008, all of which were inspired by the music, the sound, the lights and the colors of Brazil.
The show was divided into several scenes, the first of which encompassed a slightly aggressive look comprised of black vinyl and bright yellow swimsuits, some accented with shiny black armbands and hip accents. Next followed a line of softer floral pieces with lavender and green adornments on sheer variations of white. Flowy and feminine cover-ups in variegated stripes of green and rhythmic placements of lilac and purple showed a softer, more lyrical side. Then Gottex brought on a glamorous line of black swimwear with daring crisscrossing designs and silver and |
white accents. Then a more subtle and chic procession of designs based on earthy colors with geometric patterns and contemporary cuts followed, all a prelude to the show-stopper of the evening: A peacock theme, repeating the teardrop shape of the feather and mimicking the vibrant colors through strategic placements of jewels and adornments on white. This last scene of elegant and beautiful swimwear truly reflected the brilliance of Brazil, complete with headdresses reminiscent of the costumes of carnival!
For New York Fashion Week 2008 runway pictures updated daily click here.
Lindsey Pelliccia
Contributing Writer to BRAMFSA
Mercedes-Benz Fashion Week New York Announces Line Up for the Spring 2008
With Mercedes-Benz Fashion Week in New York one month away preparations are in full swing, with show producers, sponsors, designers and fashionistas all hurrying to be ready to present and review the Spring 2008 collections. Bryant Park will be the center of the fashion world for 8 days, when the iconic tents will beckon the worlds fashion elite.
[For schedule click here]
[For reviews and exclusive interviews click here]
[For New York Fashion Week 2008 runway pictures updated daily click here]
“Mercedes-Benz Fashion Week has become a pillar in the fashion industry, serving as the platform where trends emerge which are emulated around the world,” said svp of IMG Fashion, Fern Mallis. “We have many talented designers returning this season, in addition to the emerging talents who are eager to make their mark in the industry.”
The Mercedes-Benz Fashion Week schedule kicks off with Nautica and is followed by BCBGMAXAZRIA, Perry Ellis, Toni Maticevski, Abaeté, Alexandre Herchcovitch, Erin Fetherston, Duckie Brown, Nicole Miller, L.A.M.B, Venexiana, Lela Rose, Miss Sixty, Carlos Miele, Nary Manivong, Cynthia Steffe, Badgley Mischka, Atil Kutoglu, Yeohlee, Terexov, Gottex, Heatherette, Akiko Ogawa, Ports 1961, Vera Wang, Tracy Reese, Chaiken, MaxAzria, J.Mendel, Buckler, MetLife Snoopy in Fashion, Sabyasachi, Lacoste, Twinkle, Temperley London, Rosa Cha, Y-3, Rebecca Taylor, Diesel, Academy of Art University, Ralph Lauren, DKNY, Willow, Peter Som, Michael Kors, Richard Chai, Reem Acra, Diane Von Furstenberg, Pamella Roland, Z Zegna, Tuleh, Nicholai, Lyn Devon, Carolina Herrera, Nanette Lepore, Jill Stuart, Milly by Michelle Smith, Luca Luca, Anna Sui, Joanna Mastroianni, Marc Bouwer, TIBI, Carmen Marc Valvo, Monique Lhuillier, Naoki Takizawa, Betsey Johnson, Dennis Basso, Calvin Klein, Naeem Kham, Custo Barcelona, Zac Posen, Jayson Brunsdon, Donna Karan Collection, Anne Klein, Tommy Hilfiger and Tadashi.
The iconic Bryant Park Tents will house three venues this season: The Promenade, The Salon and the largest venue, The Tent. Over the course of 8 days it is estimated that more than 100,000 people will pass through the tents to attend shows, meet and greet, do interviews and see the business of fashion being done from morning to night.
Title sponsor Mercedes-Benz is joined by DHL, MAC Cosmetics, LYCRA®, Havaianas, One Scottsdale, Judith Ripka, Moët & Chandon, MetLife, W Hotels Worldwide, Lotus, Peroni, Rioja Wines, Nespresso USA, Inc., The New York Times, Women’s Wear Daily, Full Frontal Fashion, ULTRA HD and Getty Images. Each of these sponsors will be providing hospitality, services and amenities to make the hectic week of shows as effortless and pleasurable as possible for all attendees.
NYFW Spring-Summer 2008 Kick-Off at the Empire State Building
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Tracy Reese, Fern Mallis, Sasha Pivovarova, Alek Wek and Drew Slaven
Photo by Mercedes-Benz USA |
IMG Fashion Senior Vice President, Fern Mallis along with Supermodels Alek Wek & Sasha Pivovarova, designer Tracy Reese and Drew Slaven, General Manager, Marketing Services, of title sponsor Mercedes-Benz USA at the Empire State Building for the lighting ceremony to kick-off for Mercedes-Benz Fashion Week Tuesday morning.
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Ethical Fashion Show 2007
 Photo: Laure Maud by Green is Beautiful®
| Last week Paris became even more fashionable and greener! On its 4th edition, the Ethical Fashion Show brought fashions from 5 continents to celebrate Brazil. The show presented companies that are committed to the ethical and ecologically responsible fashion.
Brazilian brands at the show were Moda Fusion, Raiz da Terra Brasil, and the Brazilian-French Envao, Teori, Tudo Bom and Veja.
For the 2008 edition, event producers plan to have a special show in Rio. |
For more details, visit official website at www.ethicalfashionshow.com
For highligts of runway show click here
Exclusive Interview With Sueli Costa, Designer for Opera Swimwear
FUNKSHION: Fashion Week Miami Spring 2008
FUNKSHION: Fashion Week Miami is pleased to announce that on October 10th will open with Harpers Bazaar MAGIA DE LA MODA Fashion Show at Paris Theatre to celebrate its 5th anniversary.
It should be no surprise that a leading trend markets like the City of Miami and the City of Miami Beach have proven a need for a fashion week to call their own. FUNKSHION: Fashion Week Miami Beach presented by Lexus, will fuse music, fashion and like no other city in the world could do. This is Fashion Week - MIAMI BEACH STYLE!
For the Spring/Summer 2008 Collections, FUNKSHION: Fashion Week Miami Beach will build out a state-of-the-art event space at the Paris Theatre and Hotel Setai located in the heart of Miami Beach and Miami, October 10th - 13th, 2007. The Paris Theatre is a 1940 Art Deco landmark located in the heart of the world-renowned South Beach district. The former movie palace has been meticulously restored and transformed into a state-of-the-art production facility utilized by the world's most renowned photographers, recording artists and fashion advertisers.
FUNKSHION: Fashion Week Miami Beach is a four-day event (October 10th to the 13th) that provides an intelligent, innovative platform for progressive, established, and emerging designers to showcase their collections to media, celebrities, international buyers, and select style makers. FUNKSHION: Fashion Week Miami Beach will celebrate the energy and substance of style across classes and cultures. The shows are geared towards designer diffusion collections and innovative lifestyle brands. Designers will integrate music into their shows, many personally selecting their favorite celebrity DJs to preside over their runway spectacles FUNKSHION: Fashion Week Miami Beach has harnessed the curiosity and support of established and emerging talent from the international fashion and lifestyle arenas. This year we will feature new designs by designers such as True Religion, Adriano Goldschmied, Christina Ferrari and others.
On October 13th at 9pm, music and fashion collide at Mix N Mash-- the official FUNKSHION: Fashion Week Miami Beach Fashion Show and after party fueled by Red Bull Energy Drink. Hosted at Paris Theater, Mix N Mash is a battle of music and fashion featuring five designers from top Florida-based Art and Design Schools competing against each other in a runway show while simultaneously a DJ battle ensues between Little Louie Vega with Anane, Dj Dummy, Dj Irie and Dj Tabu. Featured designers come from International Academy of Design and Technology (Orlando), International Academy of Design and Technology (Tampa), Art Institute of Ft. Lauderdale, and Ai Miami Intl University of Art & Design. Red Bull Formula One Race car driver Vitantonio Liuzzi will open the show, adding a little more “mix? to the “mash.?
“Miami really is the fashion capital, they say that it is New York, but really all the of energy is here, and all the new ideas are here?, says Russell Simmons on Fashion Week Miami Beach
Mercedes-Benz Fashion Week Miami Swim 2008
ANK by Mirla Sabino Presents Cruise 2008 Collection
Mirla Sabino Brings ANK, Agua de Coco and Hope to Swimwear Fashion Week in Miami
Mirla Sabino's 2008 Most Anticipated Swimwear Collections |
In an effort to create a great swimming suit outside Brazil; "Brazilian powerhouse" Mirla Sabino used her “carioca” beach roots to fine tune the style of her garments to enhance the best features and bring out the glamour of the women of different nations.
After 3 years of ever-increasing notoriety, ANK will launch its 2008 collection at the Mercedes-Benz Fashion Week Miami Swim Shows with an anticipated runway show. The show will take place on Friday, July 13th, 2007 at 7 pm in the Beachway tent at the Raleigh Hotel.
This will be the second year ANK has participated in IMG’S runway event, where ANK’s 3rd collection will be introduced with its sophisticated line and its unique styles that can be found in stores throughout 8 countries, including the Victoria Secret catalogue, and at their retail stores all over the United States.
Once again, ANK delivers a collection of swim and resort wear with delicate and daring prints, refined accessories and one of a kind pieces with the sophistication and versatility that allows women to have fun while feeling like a million bucks.
In addition to ANK, Mirla Sabino has also continued being the exclusive distributor for Agua de Coco swimwear to the international markets. For the past 5 years, Agua de Coco by Mirla Sabino has increasingly gained the loyalty of many customers through its bold prints and one of a kind design and is exclusively distributed in numerous countries throughout the world.
This year, Mirla Sabino will also be introducing Hope to the US market. Hope has been a well established swim wear and lingerie brand name in 18 countries worldwide for over 40 years; and now it will finally be available to the US market with its young mix-and-match looks and young styles.
ANK, Agua de Coco and HOPE’s 2008 collections will be exhibited from July 11th thru July 15th at the Miami Swim Show 2008, Booth # 349 at the Miami Beach Convention Center
For video, pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
For Mirla Sabino's after party sponsored by Nivea click here.
For Mirla Sabino's profile click here.
Say “Hello Bikini!? with NIVEA and ANK by Mirla Sabino
Say “Hello Bikini!” with NIVEA and ANK by Mirla Sabino |
Beach bodies never looked better at Mercedes-Benz Fashion Week Miami Swim Shows, as NIVEA Good-bye Cellulite—a breakthrough product sensation—sponsors Miami Fashion Week 2007. NIVEA Good-bye Cellulite is also the exclusive sponsor of ANK by Mirla Sabino, a sizzling Brazilian swimwear designer. Her work was showcased on the cover of Sports Illustrated 2006.
“We are excited to be a part of Miami Fashion Week 2007,” said Nicolas Maurer, Beiersdorf. “Women worldwide are greeting the bikini season with open arms thanks to NIVEA Good-bye Cellulite, the number-one-selling hand and body product on the market. We are thrilled to be working with the premiere fashion event in Miami, and with Mirla Sabino, whose swimwear line is one of the most highly anticipated shows of Fashion Week.”
Cool Off in the NIVEA Cabana
Guests can unwind in NIVEA’s “Good-Bye Cellulite, Hello Bikini” Cabana, a relaxing oasis complete with luxurious lounge chairs, sandy dunes, mini palm trees and an oversized mister to keep guests cool. Toss around the NIVEA beach balls, enjoy an ice-cold water or just relax in this refreshing retreat.
The NIVEA Cabana will be open to the press and VIPs July 10-14, from 10 a.m. – 10 p.m. daily.
On the Beachway with ANK
Making waves on beaches worldwide, Mirla Sabino’s ANK swimwear collection is one of the hottest tickets at Fashion Week. NIVEA will be on the Beachway—and backstage—with ANK on Friday, July 13 at 7 p.m. as the show’s main sponsor.
NIVEA is also hosting the ANK afterparty at the Raleigh Hotel Penthouse 9:30 p.m. The “Hello Bikini” theme will reflect the unique designs of ANK swimwear; guests can enjoy beach-themed music and food in the Raleigh ’s open-air room and terrace.
For video, pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.
For ANK by Mirla Sabino's swimwear collections click here.
For Mirla Sabino's profile click here.
Exclusive Interview Amir Slama Designer for Rosa Cha
