The Mercedes-Benz Fashion Week Miami Swim Shows 2008 opened with a high note! Coveted Brazilian swimwear brand Rosa Cha, from celebrity designer Amir Slama, kicked the party off! Backstage, in an exclusive interview, he talked about the new 2008 collection and his new challenges as a designer and a fashion enterpreneur.
 Rosa Cha 2008 Collection |
Slama told us about his passions of history, art and culture and how his new 2008 collection called Movements, was brought to life. The collection was inspired on cultural and artistic movements that fueled the Brazilian Tropicalia in the late sixties. It shows an an ecletic mixture of decadent Dadaism, Surrealism, and Concrete Poetry (sometimes referred to as visual poetry). The original touch of updated retro appeal, makes this collection unique, as a piece of art itself. The informal modeling showed 12 looks, "just a little taste of the 2008 collection" that will be fully presented during New York Fashion Week Summer 2008 in September. According to Slama his biggest challenge is to recreate every six months, "there is no established success, rather a road to be built every day." His brand is working for worldwide recognition and the conquest of Asian market is crucial. His new investments are aimed towards Japan and China, but "slowly and step by step." |
As Slama already has the skills of the master fashion designers that have been in the fashion industry for decades, his passion of serious research to feed his inspiration, has given him the respect of a haute couture swimwear designer and his success should be here to stay for decades also. Congratulations to Amir for his new 2008 collection!
For RUNWAY PICTURES, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.