MERCEDES-BENZ FASHION WEEK MIAMI SWIM ANNOUNCES FINAL ADDITION FOR 2008 COLLECTIONS |
Mercedes-Benz Fashion Week Miami Swim Shows announced an exciting addition to the already exceptional lineup of designers for Mercedes-Benz Fashion Week Miami Swim today. The news came Friday, when the show’s producer, global sports, entertainment and media giant IMG signed the Milan-based swimwear brand MISS BIKINI to be the sixteenth and final addition for this year’s show.
“We are proud to welcome MISS BIKINI to our roster of truly talented designers this year,” said svp of IMG Fashion, Fern Mallis. “Mercedes-Benz Fashion Week Miami Swim has become a strong platform to showcase the finest swimwear talent and designers, one which we are delighted that MISS BIKINI has chosen for its first US runway appearance. We believe that this addition represents the quality and ingenuity that people have grown to look for in this show.”
"We are very pleased to debut in Miami with the new Miss Bikini collection for 2008, composed of afro-pop inspiration mixed with luxurious materials and chic ethnic patterns," said Alessandra Piacentini, designer of the collection with her sister Francesca Piacentini. "Mercedes-Benz Fashion Week Miami Swim represents one of the summer's hottest fashion events worldwide, a perfect opportunity for Miss Bikini to continue to spread Italian talent and glamour while increasing Miss Bikini's brand awareness,” said Francesca Piacentini.
Expecting to make a bold statement as they hit the runways of Mercedes-Benz Fashion Week Miami Swim for their US debut, MISS BIKINI will be showing on July 14th at 6:00 PM in the Cabana Grande, the largest venue on site.
Mercedes-Benz Fashion Week Miami Swim will be held at Miami Beach’s historic Raleigh Hotel featuring shows by Bella Mar Swim by Jacquelyne Love, Rosa Cha, Badgley Mischka, Cia.Marítima, Xtra Life LYCRA®, DE et DR, True Religion, Red Carter, Ashley Paige, ANK by Mirla Sabino, BECCA, Shay Todd, MISS BIKINI, Zimmermann, Parke & Ronen and Jessica Simpson. Invited guests can access the three venues, the Cabana Grande, Beachway and Oasis through the event lobby at Collins Avenue at 18th Street, directly next to the hotels main entrance.
Joining title sponsor Mercedes-Benz in sponsoring the shows this season will be LYCRA®, Smashbox Cosmetics, the Greater Miami Convention & Visitors Bureau, DHL, The New AT&T, The Raleigh, Havaianas, Nivea, Sunsilk, Continental Airlines, Peroni, Vida Tequila, Imperia Vodka, Ocean Drive, California Apparel News, The Swim Journal and ULTRA HD.
For video, pictures, schedule of runway shows and more details click Mercedes Benz Fashion Week Miami Swim 2008.