Recycle Your T-Shirts in Style
A fresh take on recycling is coming to Barneys New York stores this spring. The iconic, upscale retailer is partnering with Sundance Channel (which is kicking off Season 2 of its "The Green" block of eco-themed content) and stylish green fashion line Loomstate in an initiative that begun April 13.
After that day, consumers will be able to drop off old t-shirts at all Barneys locations nationwide (including the seven flagship stores and numerous regional outlets). Loomstate will then re-dye, style and print the used duds to create a limited edition T-shirt collection, which will be sold at Barneys at the end of the year.
Those who bring in a shirt will receive a 20% discount on women's Loomstate for Barneys Green and men's Loomstate gear from April 13 to the 27th. Designed by Rogan Gregory and Scott Hahn, Loomstate has made a name for itself by delivering cutting-edge, yet relaxed, fashion based on eco-friendly materials and processes.