Following the successful event that premiered in July 2007, Mercedes-Benz Fashion Week Berlin will take its place on the international fashion calendar again this season with the Fall/Winter 2008 collections January 27 to 31, 2008. Berlin will become a unique fashion destination when the city’s Postbahnhof event location attracts media, buyers, fashion leaders, VIPs and celebrities from around the world.
“We are proud to announce the date and the location of the second Mercedes-Benz Fashion Week Berlin in January 2008,” said COO of IMG Fashion, Maureen Reidy, during her visit to Berlin . “The Postbahnhof is the ideal location to highlight Berlin ’s distinctive and celebrated architecture.”
The Mercedes-Benz Fashion Week Berlin Spring/Summer 2008 season preview was a global platform for local up-and-coming designers as well as showcase for international brands in Northern Europe . In its first season alone, it attracted almost 10,000 attendees with headliners including HUGO, Anglomania by Vivienne Westwood, Strenesse, MICHALSKY and Rudolf Dassler by PUMA Schuhfabrik.
The upcoming season will feature designers such as HEIRESS, Marcel Ostertag, Strenesse and UNRATH & STRANO at the Postbahnhof location as well as HUGO, MICHALSKY and Rudolf Dassler by PUMA Schuhfabrik at off-site locations. Over five days, established and emerging designers will take to the runways to present their Fall/Winter 2008 collections at this global fashion event.
Elegance and styling have always played a key role in the success of the Mercedes-Benz brand," says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. "The Mercedes-Benz Fashion Week in Berlin establishes even stronger ties between our brand and the world of fashion. We are proud once again in 2008 to present in Berlin a fashion event of international standing."
With great enthusiasm, Mercedes-Benz additionally supports fashion platforms in, for example, Los Angeles , Miami , Mexico and the Netherlands . Furthermore, the Stuttgart-based motor-vehicle manufacturer has already for a number of years been the title sponsor at the Mercedes-Benz Fashion Week New York, which is one of the four leading international fashion events.
For the first time, Premium, Ideal and Stark as well as Projekt Galerie will be held together in a full week dedicated to fashion as thousands come to the German capital to experience the synergy of the country’s design, arts and culture firsthand.
Harald Wolf, Senator for Economics and Technology of the city of Berlin states: “Fashion Week Berlin offers a week filled with top-class events, bringing an international fashion audience to Berlin .”
This December, visitors around the world will have access to information on all of the events and activities for the week in Berlin with the launch of an online media platform, details to be announced later.
Below is a complete listing of the events taking place January 25-February 3, 2008:
Stark.Men: January 25– 27, 2008
Mercedes-Benz Fashion Week Berlin : January 27–31, 2008
Premium: February 1–3, 2008
Stark.Women: February 1–3, 2008
Ideal: January 1– February 2, 2008
Projekt Galerie: February 1– 3, 2008