Mercedes-Benz Fashion Week Berlin Fall/Winter 2008

Zac Posen and German Fashion Label JOOP! Confirmed to Show in Berlin

Since his debut in 2002, ZAC POSEN has become the spotlight of the international fashion world. Today, the New York designer announced that he would show his Resort 2008 Collection as the official closing show of Mercedes-Benz Fashion Week Berlin. As one of the fastest growing cities in Europe, Berlin’s ingenuity and creativity were certainly significant factors in his decision to show here.


“Today Berlin is what New York was in the 80’s. Berlin is one of the most dynamic cities in Europe and is full of creative energy and spirit.� says Zac Posen. “I’m delighted to show my collection in such an amazing and inspiring atmosphere�.

Also today, the prominent international fashion brand JOOP! announced its participation as an associate member of Mercedes-Benz Fashion Week Berlin

“The participation of top design brand ZAC POSEN and fashion brand JOOP! at Mercedes-Benz Fashion Week Berlin is a great success for the event. The presence of these renowned international brands is a sign for the rising interest the international fashion scene has taken in Mercedes-Benz Fashion Week Berlin,� said Massimo Redaelli, Senior Vice President of IMG Fashion Europe.

"We are proud that 2008 will once more see us presenting a fashion event in Berlin with international impact," said Dr. Olaf Göttgens, Vice-President Brand Communication Mercedes-Benz Cars. "The Mercedes-Benz Fashion Week Berlin will help us to establish even closer ties between our brand and the fashion industry."

Along with ZAC POSEN and JOOP! the five day event will also feature collections by 30paarhaende, HEIR-ESS, INTUITIVE, Macqua, Marcel Ostertag, SINEMUS, STEFAN ECKERT, Strenesse, Suzana Periæ, UN-RATH & STRANO at the Postbahnhof with associate members such as HUGO, MICHALSKY and SISI WA-SABI.

Additionally, the Karstadt “New Generation Award� will be organized to identify and support exceptional emerg-ing talent based in Berlin. Each chosen designer will receive the opportunity to showcase their collection at Mercedes-Benz Fashion Week Berlin.

Besides of title sponsor Mercedes-Benz the following partners of the Mercedes-Benz Fashion Week Berlin: American Express, Freixenet, Karstadt, Maybelline Jade and Veltins.

Mercedes-Benz Fashion Week Berlin begins on Sunday, January 27th with the HUGO by Hugo Boss Collection and closes Thursday, January 31st with ZAC POSEN. This season’s Mercedes-Benz Fashion Week Berlin show will run in conjunction with an exiting portfolio of fashion events in Berlin including the trade shows Premium, Ideal and Stark as well as Projekt Galerie.

For the preliminary line up click here.

MB Fashion Week Berlin Fall/Winter 2008 Preliminary Line-up

Following the successful event that premiered in July 2007, Mercedes-Benz Fashion Week Berlin will take its place on the international fashion calendar again this season with the Fall/Winter 2008 collections January 27 to 31, 2008.  Berlin will become a unique fashion destination when the city’s Postbahnhof event location attracts media, buyers, fashion leaders, VIPs and celebrities from around the world.

“We are proud to announce the date and the location of the second Mercedes-Benz Fashion Week Berlin in January 2008,” said COO of IMG Fashion, Maureen Reidy, during her visit to Berlin . “The Postbahnhof is the ideal location to highlight Berlin ’s distinctive and celebrated architecture.”

The Mercedes-Benz Fashion Week Berlin Spring/Summer 2008 season preview was a global platform for local up-and-coming designers as well as showcase for international brands in Northern Europe . In its first season alone, it attracted almost 10,000 attendees with headliners including HUGO, Anglomania by Vivienne Westwood, Strenesse, MICHALSKY and Rudolf Dassler by PUMA Schuhfabrik.

The upcoming season will feature designers such as HEIRESS, Marcel Ostertag, Strenesse and UNRATH & STRANO at the Postbahnhof location as well as HUGO, MICHALSKY and Rudolf Dassler by PUMA Schuhfabrik at off-site locations.  Over five days, established and emerging designers will take to the runways to present their Fall/Winter 2008 collections at this global fashion event.

Elegance and styling have always played a key role in the success of the Mercedes-Benz brand," says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. "The Mercedes-Benz Fashion Week in Berlin establishes even stronger ties between our brand and the world of fashion. We are proud once again in 2008 to present in Berlin a fashion event of international standing."

With great enthusiasm, Mercedes-Benz additionally supports fashion platforms in, for example, Los Angeles , Miami , Mexico and the Netherlands . Furthermore, the Stuttgart-based motor-vehicle manufacturer has already for a number of years been the title sponsor at the Mercedes-Benz Fashion Week New York, which is one of the four leading international fashion events.

For the first time, Premium, Ideal and Stark as well as Projekt Galerie will be held together in a full week dedicated to fashion as thousands come to the German capital to experience the synergy of the country’s design, arts and culture firsthand.

Harald Wolf, Senator for Economics and Technology of the city of Berlin states: “Fashion Week Berlin offers a week filled with top-class events, bringing an international fashion audience to Berlin .”

This December, visitors around the world will have access to information on all of the events and activities for the week in Berlin with the launch of an online media platform, details to be announced later.

Below is a complete listing of the events taking place January 25-February 3, 2008:

Stark.Men:  January 25– 27, 2008
Mercedes-Benz Fashion Week Berlin :  January 27–31, 2008
Premium: February 1–3, 2008
Stark.Women: February 1–3, 2008
Ideal:  January 1– February 2, 2008
Projekt Galerie: February 1– 3, 2008