Couromoda Launches First Off Price Venture in Brazil
English | industry
The official announcement took place on February 14th in Sao Paulo. The "Expo Outlet Natal 2008" will happen in December 5th to 23rd, that is right during the Holiday season.
The Expo will offer a vast array of products including apparel, footwear and accessories. Producers expect to receive about 500 thousand visitors, a welcome boost for the Brazilian end of the year sales.
Couromoda is launching a new business venture with the off price concept, and since this retail strategy has not been used in Brazil before, it has brought tremendous expectation to consumers.
The official announcement took place on February 14th in Sao Paulo. The "Expo Outlet Natal 2008" will happen in December 5th to 23rd, that is right during the Holiday season.
The Expo will offer a vast array of products including apparel, footwear and accessories. Producers expect to receive about 500 thousand visitors, a welcome boost for the Brazilian end of the year sales.
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